Section 10: Marketing, Public Relations & Branding Identity Guidelines

10.1      Press, Media Relations, and Publicity

To assure consistency in all communications and to maximize external visibility to target audiences the marketing and communications staff works together to coordinate key messages and activities involving publicity.

The director of public relations is the point-of-contact between news media and the Tepper School community, including faculty, students, administrators and staff. The communications staff can assist with strategic planning for publicity, interview preparation, and (depending on the specific project or issue) may assist in developing news stories or multi-media for the Tepper website and social media channels.

If any student, staff or faculty member of the Tepper School is contacted by a media representative, they are required to immediately inform either the public relations director or executive director of marketing and communications. Persons are not required to answer any questions from journalists without first seeking counsel from the Tepper School communications staff.

The marketing and communications staff works to maintain productive relationships with local, national and international media representing a variety of communication channels— newspapers, magazines, radio, television, blogs and online news sites — and many subject areas, including general interest media outlets and those focused on topics such as business, technology, consumers and finance.

Persons interested in publicizing a program, project, event, or other activity affiliated with the Tepper School should contact the director of public relations, Mark Burd (mdburd@andrew.cmu.edu) or the executive director of marketing and communications, Deb Lantz (dlantz@cmu.edu).  They can provide counsel to coordinate publicity efforts internally (internal news channels, magazine,) or externally (press releases, podcasts, web video, press releases, etc.).

10.2      The Tepper School Brand

The Tepper School Brand website (www.tepper.cmu.edu/brand) is an online resource available to students who need information regarding the school’s branding and identity standards. This site requires that you log in using your Andrew credentials. Content includes: Tepper School logo options, student club logos, background regarding correct usage of the school logo and trademarks, writing and editorial guidelines, business card ordering instructions, and insights for working with the Tepper School Marketing and Communications Department.