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Peter Boatwright
Associate Professor of Marketing

Professor Boatwright obtained both his MBA (1997) and Ph.D. (1998) from the University of Chicago's Booth School of Business. His research focuses on product development methods, consumer response models, and Bayesian econometric modeling. In the area of product development, for example, Boatwright has formulated methods to assess customer needs and opportunities and to translate those into product specifications early in the design process. He has also developed consumer sales response models for individual products and for product assortments (collections of products). Boatwright has applied his expertise to a diverse range of product companies in fields of electronics and telephony, packaged goods, software, business to business durables, materials, and medical devices.

Research interests: Product development and marketing of new products, consumer response models, and Bayesian econometrics.

Jeffrey Galak
Assistant Professor of Marketing

Jeff received his Bachelors of Science in Marketing and Economic Theory (2005), Master of Philosophy in Marketing (2008), and Ph.D. in Marketing (2009) all from New York University’s Stern School of Business. He is currently involved with a variety of research projects in the domain of consumer behavior. Though his primary interest is understanding what types of experiences lead to consumer enjoyment, he also does work in the areas of, among other things, hedonic adaptation, variety seeking, affective forecasting, expectation updating, and fluency effects.

Research interests: Consumer Happiness, Hedonic Adaptation, Judgment and Decision Making, Affective Forecasting

  Guofang Huang
Assistant Professor of Marketing

Alan Montgomery
Associate Professor of Marketing

Alan L. Montgomery received his M.B.A. and Ph.D. in Business from the University of Chicago in 1994. Since 1999 he has been an associate professor of marketing at the Tepper School of Business. Additionally, he is a faculty member at the Machine Learning Department in the School of Computer Science at Carnegie Mellon University. A main theme in his research has been the use of large-scale marketing transaction datasets to aid managers in making better pricing and promotional decisions. Some current research projects include the customization of pricing strategies for micro-marketing, automated approaches to the analysis of sales data, new methodologies for estimating consumer price sensitivity, the study of virtual marketplaces, the design of shopbots, user profiling, and the analysis of web paths for constructive adaptive designs and marketing strategies.

Research interests: Electronic commerce, Analysis of clickstream data, Pricing, and Data mining.

Carey Morewedge

Carey K. Morewedge
Assistant Professor of Marketing

Carey Morewedge holds a PhD in Social Psychology from Harvard University ('06) and a BA in Psychology from the University of Massachusetts at Amherst ('00). He has been on the Marketing faculty at Tepper since Fall 2011. His research examines the cognitive and affective processes that underlie judgments and decisions, with a primary focus on judgments of and decisions between hedonic experiences. One research project, for example, examined how psychological processes alone can reduce one's desire to eat a food (Morewedge, Huh & Vosgerau, 2010). A second focus of his research examines the attribution of intentions--how people decide what thoughts and actions were intended--and the influence of these attributions on behavior.

Research interests: Judgment and Decision-Making, Hedonic Judgment, Social Cognition, Consumer Behavior

   Christopher Olivola
Assistant Professor of Marketing
Kannan Srinivasan
Rohet Tolani Distinguished Professor in International Business; H.J. Heinz II Professor of Management, Marketing and Information Systems

Professor Srinivasan received his Ph.D from University of California-Los Angeles in 1986 and joined Carnegie Mellon University the same year. Professor Srinivasan has published more than 50 papers in leading business and statistics academic journals in the areas of marketing and Management Science. In fact, Srinivasan, is the second-most published author in the history of this leading academic journal. Srinivasan also serves as associate editor of Management Science, area editor of Marketing Science, and associate editor of Quantitative Marketing and Economics.

Research interests: Entry deterrence, marketing/manufacturing interface, Asymmetric information models of strategic behavior, Structural models



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