Sponsorship

The Center for Marketing Technology and Information works to...

• Provide R&D on critical problems that sponsors do not have staff expertise or time to solve;
• Provide innovative solutions to a sponsor’s problems by understanding, translating, or creating leading-edge academic research methods;
• Create proprietary tools to give sponsors a competitive advantage.

How We Work With Sponsors:

• Create a problem definition and project scoping document;
• Identify both faculty and sponsor’s staff who will be responsible for the project;
• Develop a project proposal with time lines, deliverables and costs;
• Create a series of project milestones to manage and bench market the project;
• Produce the deliverables;
• Develop publications, reviewed by the project’s sponsor, to be submitted to academic journals.

Sponsoring firms to date include:

• Colgate – Virtual Store
• Procter & Gamble
• First Horizon Corporation
• NPD
• Tod Johnson – Center endowment

For more information about the benefits of CMTI sponsorship, contact us here.