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Global Business

Course Number:



Milton Cofield,


Undergraduate Business


UBA General

Course Description

This course examines the fundamental issues in the development of new markets for products and services globally. It provides a foundation for understanding the functional areas of business and how they contribute to management of a firm. Students use this foundation knowledge to analyze cases and complete projects in order to gain an understanding of some of the key issues affecting a wide range of the most important global industries. First-year students also can gain a better understanding the vast array of career possibilities available to those who study business. PLEASE NOTE: this course replaces 70-101 (Introduction to Business Management) and will count toward the business minor. Sections A and B are reserved for first-year business majors only. Sections C and D are for non-business majors


Lecture: 100min/wk and Recitation: 50min/wk