This course examines the fundamental issues in the development of new markets for products and services globally. It provides a foundation for understanding the functional areas of business and how they contribute to management of a firm. Students use this foundation knowledge to analyze cases and complete projects in order to gain an understanding of some of the key issues affecting a wide range of the most important global industries. First-year students also can gain a better understanding the vast array of career possibilities available to those who study business. This course is restricted to first-year business majors. Students may not receive credit for both 70-100 and 70-101.
Lecture: 100min/wk and Recitation: 50min/wk