Course Page

Publishing Management in the Information Age

Course Number:

70194


Program

Undergraduate Business


Course Description

As the digital era transforms the publishing industry, this course addresses how best to manage the opportunities brought about by profound technological changes. The course focuses on the management of intellectual property, the publishing process, career opportunities, and the impacts of new technologies. Lectures, guest speakers and student business simulations integrate learning.

Format

Lecture: 100min/wk and Recitation: 50min/wk


Pre-requisites

None