Marketing
View or download complete presentation (pdf): Marketing Track
Successful marketing strategies are important for all businesses. Undergraduates in the Marketing Track prepare to enter the field by learning concepts and real-life applications of marketing in the business world.
Required Courses
- 70-481 Marketing Research
Choose up to 27 units from the following list...
- 70-449 Social, Economic and Information Network
- 70-471 Logistics and Supply Chain Management
- 70-480 International Marketing
- 70-483 Advertising and Marketing Communications
- 70-485 Product Management
- 70-486 Pricing Strategy
- 70-487 Customer Management Using Probability Models
- 70-488 Interactive Marketing
- 70-374 Forecasting and Data Mining
...and up to 18 units from the following list, totaling 45 units
- 70-160 Graphic Communications Process
- 70-443 Digital Marketing & Social Media Strategy (6 units)
- 70-637 Interactive Media Design Management
- 73-365 Industrial Organization
- 85-241 Social Psychology
- 88-302 Behavioral Decision Making
Track Advisors:
Dr. Joachim Vosgerau
Associate Professor of Marketing
Co-Director of the Center for Behavioral Decision Research (CBDR)
238 Tepper
vosgerau@cmu.edu
Dr. Kinshuk Jerath
Assistant Professor of Marketing
372 Tepper
kinshuk@cmu.edu
Focus on the Track
Spring 2012 Course Highlights
70-374
Forecasting and Data Mining
Professor Michael Trick
state-of-the-art software
on large data sets to
illustrate key techniques
for finding patterns
in data and using them
to make better, more
effective business
decisions."
70-449
Social, Economic and Information Network
(70-449 Course Introduction PDF)
Professor R. Ravi
election results, help
control epidemics, and
aid viral marketing. The
increased connectivity
from new technology is
transforming the social,
trade and information
fabric of society."
