Kinshuk Jerath, Assistant Professor of Marketing and Faculty Giving Chair, AY 2010-11, at the Tepper School of Business holds a Ph.D. degree in Marketing from the Wharton School of the University of Pennsylvania and a Bachelor of Technology degree in Computer Science and Engineering from the Indian Institute of Technology Bombay. He has been on the Marketing faculty at the Tepper School since Fall 2008. His research explores issues in offline and online retailing and the impact of emerging information technologies on Marketing. He uses economics-based and statistics-based methods in his research. He is also interested in the overlap of Marketing with Operations Management and with Information Systems.