Website Accessiblity

Products That Captivate Customers

Professors Peter Boatwright, associate professor of marketing, and Jonathan Cagan, George Tallman and Florence Barrett Ladd Professor in Mechanical Engineering, discuss their latest book, Built To Love: Creating Products That Captivate Customers, that examines how product emotions correlate to market success and explains how companies can, through their products, instill desired emotions into their customers.

Back to Tepper School homepage

Read a story about the book release

Primary Navigation

Follow the Tepper School:

You Tube Tepper on iTunes Linked In Facebook Twitter

Media Contact

Mark D. Burd

Director of Public Relations

Tepper School of Business
Carnegie Mellon University
5000 Forbes Ave.
Pittsburgh, Pa. 15213-3890

Tel: 412-268-3486
Fax: 412-268-7824

Footer Navigation

Built-to-Love-book-story-multimedia-thumbnail 8036 j9Cnte5ck7M youtube