Jeff Galak is Assistant Professor of Marketing at Carnegie Mellon University's Tepper School of Business. Jeff received his Bachelors of Science in Marketing and Economic Theory (2005), Master of Philosophy in Marketing (2008), and Ph.D. in Marketing (2009) all from New York University's Stern School of Business. He is currently involved with a variety of research projects in the domain of consumer behavior. Though his primary interest is understanding what types of experiences lead to consumer enjoyment, he also does work in the areas of, among other things, hedonic adaptation, variety seeking, affective forecasting, expectation updating, fluency effects, and social media. Aside his academic career Jeff is an avid cyclist, runner, amateur photographer, movie enthusiast, and certified computer geek.