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Mission

The center conducts research focused on marketing technology and information within the changing real-world marketing environment.

Led by Dr. Robert Blattberg, Ph.D., the Timothy W. McGuire Distinguished Service Professor of Marketing at the Tepper School of Business, the center works to bring together marketers to discuss new innovations in the marketing technology field and forecast their impact in the future marketplace. Conferences held by the center endeavor to bring leading minds together and explore new ideas and directions.  

The center connects Tepper School of Business faculty and researchers and professionals around the world to study the impact of emerging technologies, marketing methodologies and other pertinent issues to marketing technology and information with professionals around the world.

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