The Virtual Store

• How does the in-store environment affect purchasing decisions?
• How is a retailer’s price image created or modified?
• How can we better understand complex consumer behavior?

Technology offers marketers and retailers a new way to assess consumer behavior. The Center for Marketing Technology's Virtual Store—a sophisticated simulation tool that mirrors the true purchase environment of a typical convenience store—allows consumers to examine products with varying sizes, prices, packaging and other product attributes and make their purchasing choices. Their viewing clicks and purchases are made available as readily-analyzed data.

The images below offer a sneak peak of the Virtual Store.

For more information about the Virtual Store, contact us here.