Tepper School of Business
Captivating The Marketplace: Built To Love
Many companies have outstanding products in terms of performance, better than the competition. And yet, surprisingly, sales don't take off. Even though their product is superior in its technology and functions, the marketplace just doesn't get interested. During Reunion 2012, Professor Peter Boatwright gave a presentation to Tepper School Alumni on what it takes to engage customers in this marketplace.
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Mark D. Burd
Director of Public Relations
Tepper School of Business
Carnegie Mellon University
5000 Forbes Ave.
Pittsburgh, Pa. 15213-3890
Tel: 412-268-3486
mdburd@andrew.cmu.edu
Fax: 412-268-7824
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