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Undergraduate Business Course List

Below is a list of courses taught in The Tepper School of Business Undergraduate Business Program at Carnegie Mellon University.

Many of the faculty who teach courses in the undergraduate business program also teach courses in the MBA and PhD programs at the Tepper School of Business.

70-100 Global Business: Principles and Functions
This course examines the fundamental issues in the development of new markets for products and services globally. In addition, it provides a foundation for understanding the functional areas of business and how they contribute to management of a firm. Students use this foundation knowledge to analyze cases and complete projects in order to gain an understanding of some of the key issues affecting a wide range of the most important global industries. First year students can also gain a better understanding the vast array of career possibilities available to those who study business. This course is restricted to first-year business majors and students may not receive credit for both 70-100 and 70-101.
Student Status: undergraduate business freshman only

70-101 Introduction to Business Management
Through case studies and analyses of documents such as annual reports, students gain an understanding of the business functions and of how business decisions are made. BA majors may not take this course without special permission. Students may not receive credit for both 70-100 and 70-101.

70-122 Introduction to Accounting
This course provides the knowledge and skills necessary for the student to understand financial statements and financial records and make use of the information for management and investment decisions. Topics include an overview of financial statements and business decisions; the balance sheet, the income statement, and the cash flow statement; sales revenue, receivables, and cash; cost of goods sold and inventory; long-lived assets and depreciation, and amortization; current and long-term liabilities; owners’ equity; investments in other corporations; an introduction to financial statement analysis and international issues dealing with financial statements.
Student Status: Sophomore

70-160 Graphic Media Management
This course provides a foundation for the study of graphic communications management by investigating the processes and materials used in the graphic arts. The subjects examined include typography, papermaking, ink technology, electronic imaging, process control and color separation.
Student Status: Sophomore

70-194 Publishing in the Information Age
As the digital era transforms the publishing industry, this course addresses how best to manage the opportunities brought about by profound technological changes. The course focuses on the management of intellectual property, the publishing process, career opportunities and the impacts of new technologies. Lectures, guest speakers and student business simulations integrate learning.
Student Status: Sophomore

70-201 Professional Service Project

70-207 Probability and Statistics for Business
Elementary ideas in probability, statistics and data analysis presented in the context of their importance to modern business management.
Prerequisite: 21-120 or 21-121.
Student Status: Sophomore

70-208 Regression Analysis
The theory and applications of multivariate regression and time series analysis, with particular emphasis on business applications.
Prerequisites: (36-201/202, 70-207, 36-310, 36-220, 36-226 or 36-247), (73-100 or 73-110).
Student Status: Sophomore

70-311 Organizational Behavior
This course examines the factors which influence individual, group and firm behavior in the context of the workplace. Topics covered include perception, group behavior, decision making, motivation, leadership and organizational design and change.
Student Status: Second Semester Sophomore

70-313 Organizational Power and Politics
Using case studies and their own experience, students learn to analyze organizational relationships, dependencies and internal power relationships; to develop creative implementation strategies; and to gain cooperation in the work setting. Emphasis is placed on the structural bases for power as they affect individuals within organizations and the introduction of diagnostic techniques for analyzing the distribution and bases of power.
Prerequisite: 70-311
Student Status: Junior

70-315 Human Resource Management (HRM)
Human Resource Management (HRM) is concerned with how to best attract, select, develop and retain employees in organizations. Topics will include employee selection, training, performance evaluation, compensation, job design, health and safety, and termination. We will focus on designing HRM practices in the context of social, legal, technological and other environmental changes.
Prerequisite: 70-311 (Statistics is strongly encouraged).
Student Status: Junior

70-321 Negotiation and Conflict Resolution
This course will complement the technical and diagnostic skills you have learned in other courses at Tepper. A basic premise of the course is that, while you will need analytical skills to discover optimal solutions to problems, you will also need a broad array of negotiation skills to implement these solutions and make sure that they are truly effective. Your long-term effectiveness - both in your professional and personal life - is likely to depend on your negotiating abilities. This course will give you the opportunity to develop these skills experientially and to understand the analytical frameworks that underlie negotiations.
Student Status: Second Semester Sophomore

70-332 Business, Society & Ethics
The course examines the political, social and legal environment of the firm, within and outside the United States. Topics include restrictive trade practices, laws and directors’ responsibilities and liabilities, manufacturers’ responsibilities and liabilities, securities regulation, environmental protection, intellectual property, labor unions, trade associations, employee rights and duties, the attorney-client relationship, advertising and the media, the role of regulatory agencies, multinational operations, basic ethical theories (Utilitarian, Kantian, Aristotelian), dealing with bribery and corruption, values in a business society, societal implications of business policies and corporate social responsibility.
Student Status: Junior

70-340 Business Communications
Business Communications develops and sharpens your written, oral, and interpersonal communication, introducing you to common forms of professional writing and speaking in specific business situations. The course explores crucial rhetorical issues that impact your ability to communicate and achieve your objectives as a business leader.
Prerequisite: 76-100 or 76-101 or 76-104 or 82-085
Student Status: Second semester Sophomore

70-342 Managing Across Cultures
This course is designed for students who expect to do business in other countries or work with people from other cultures. It provides an intellectual framework for understanding other cultures (and eventually one’s own), as well as detailed studies of particular countries. It discusses how culture defines organizations, contracts, personal relationships, attitudes toward authority, time and space, ethics, wealth, and subcultures, and how these affect business. Student teams study a culture of their choice and make presentations, based on interviews and literature research.
Student Status: Junior

70-343 Interpersonal Communication
This course examines various types of interpersonal communication usually found in business situations. Topics covered will vary each semester, but can include business and social etiquette, ethics in business, dressing for success, interviewing skills, leadership skills, listening skills, how to run a successful meeting, intercultural communications, motivating employees, negotiating, networking in business, non-verbal communications, performance appraisals, power communication, telephone skills and team/small group communication. Co-curricular events will be required and may include conducting mock interviews, role playing business luncheons and navigating business social events.
Student Status: Junior

70-345 Business Presentations
In this course, students prepare, present, discuss, and critique the different oral presentations currently practiced in business. Topics include developing verbal and physical presence; planning presentations based on audience needs and expectations; projecting personal credibility, professionalism, and appropriate emotional responses; and using various multi-media technology. Assignments and cases will cover informative and persuasive presentations, which will vary from term to term and may include talks such as formal public introductions; explanations of policy and/or procedures; employee training sessions; state-of-the-company addresses; sales presentations; team-driven strategic plans; public interviews with a hostile press; and talks on other more free-ranging topics.
Prerequisite: 70-340 or 73-270
Student Status: Junior

70-350 Business Acting
This course provides a uniquely broadening educational experience for business students through an exploration & understanding of the process of Acting & the unique performer/audience relationship.   Using techniques of Acting, the course will concern itself with: a new self-awareness & greater confidence in public communication; the expansion & diversification of one’s range of personal expression; methods to more effectively shape a public performance & of empowering the student to put his/her best Self forward when in contact with an audience; & a re-investment in passion.
Student Status: Junior

70-364 Business Law
The external political, social and legal environment of the firm and its managers. Legal and regulatory matters, United States and multinational, will be considered, including restrictive trade practices laws and regulations, acquisitions and mergers, licensing, franchising, officers’ and directors’ responsibilities and liabilities, manufacturers’ responsibilities and liabilities, securities regulation, environmental protection, intellectual property, labor unions, trade associations, employee rights and duties, the attorney-client relationship; values in a business society; social implications of business policies, and corporate social responsibility. The effects of laws upon day-to-day business administration. Contracts, sales, commercial paper, the Uniform Commercial Code, credit transactions, bankruptcy, insurance, agency, partnership, incorporation and corporate governance.
Student Status: Sophomore

70-365 International Trade and International Law
The course discusses the international legal system and laws that affect international trade. It covers the Foreign Corrupt Practices Act, treaties and concessions, shipping and customs, appointment of foreign sales agents, resolution of trade disputes, international mergers and joint ventures, international competition law, UN sales convention, international trade organizations (IMF, WTO, World Bank, etc.) , risk insurance, cultural factors, international E-Commerce and intellectual property.
Student Status: Junior

70-366 Intellectual Property and E-Commerce
This course covers the basics of doing business on the internet with emphasis on E-Commerce issues such as intellectual property, cyber squatting and commercial transactions.
Student Status: Junior

70-371 Production/Operations Management
This course is an introduction to production and operations management that covers both manufacturing and services. It deals with strategic issues (design of flexible supply), planning issues (capacity management), and operational issues (inventory management). The linkage between strategy and tactics will be emphasized. The students will learn concepts and tools that will help them to manage from the "boardroom" to the "toolroom."
Prerequisites: (21-257 or 21-292), (36-202, 36-220, 36-226, 70-207, 36-247, or 36-310).
Student Status: Junior

70-381 Marketing
An introduction to the nature and fundamentals of the marketing activity. Topics include an analysis of the economic factors influencing buyer behavior, marketing research, market segmentation, development of marketing programs (new product, price, advertising and distribution decisions), and international marketing.
Prerequisite: 76-100 or 76-101 or 76-104 or 82-085
Student Status: Junior

70-391 Finance
This introductory finance course provides students with the foundational knowledge in the practice of managerial finance that is needed for business analytics and decision-making. It also serves as a basis and prerequisite for more advanced classes in both finance and business. The main topics covered in the course are Financial Markets, Net Present Value, The Objective of the Firm, Discounted Cash Flow, Portfolio Theory and the Cost of Capital, The Efficient Markets Hypothesis, The Capital Structure of the Firm, and Business Valuation. Time permitting, the course also provides an introduction to option markets and derivative securities.
Prerequisites: (70-122 and 73-230 and 70-208) or (70-122 and 73-100 and 21-370 and 36-226) or (70-122 and 73-100 and 21-370 and 70-208).
Student Status: Junior

70-393 Open Innovation
This course will introduce students to the new and emerging concepts of innovation. No company can afford to rely internally for ideas and breakthroughs alone. The new environment of R&D replaces the logic of an earlier era, where innovation was closed off from outside ideas, technologies, and assets. The new paradigm of Open Innovation literally opens up the corporation to collaboration and partnering along the entire value chain. The goal of this course is to identify the sources of innovative success and failure inside corporations, and how companies can develop and sustain a capability to innovate. Students will be introduced to the practical application of Open Innovation, through a combination of course work utilizing one text book on Open Innovation, case studies, and guest speakers from leading information technology, industrial manufacturing and bio science companies. Practical real world examples of companies from these industries ranging from Cisco and Apple to Intel, Eli Lilly and Procter and Gamble would be discussed and their current innovative strategies will be debated.
Prerequisite: 70-391

70-397 Venture Capital Investing
Venture capital and private equity play a crucial role in the financing and development of innovative entrepreneurial firms. This course covers the financial tools and methods used by entrepreneurs and investors when selecting and valuing entrepreneurial investments. Such analysis presents unique challenges unique to high-growth firms with little or no revenues. Through extensive case-study, group projects, and outside speakers, students will study investment and business design issues from the perspective of both the investor (angel, venture capital or private equity) and the entrepreneur. Major topics include a detailed look at the financial market (angels, venture capital and private equity), an analysis of assets and liabilities in an entrepreneurial firm, structuring the ownership of start-ups, and the multiple valuation methods available for investment assessment
Prerequisites: Students are encouraged to take any of the introductory entrepreneurship classes offered in various departments.

70-398 International Finance
International Finance covers the major international financial markets and how firms use them to solve business problems. The course begins with an institutional and analytical description of the markets for foreign exchange, eurocurrency deposits, currency swaps and currency options. It goes on to examine how financial institutions and non-financial firms use these markets for asset management and foreign currency risk management. Applications and cases change from year-to-year to reflect current events. Recent examples are the disruption in the LIBOR markets associated with the 2007-2009 financial crisis, the risk-return characteristics of the foreign-currency carry trade and the growing importance of China and other trade-surplus countries in understanding global capital flows and sovereign wealth funds. The risk-management component of the course emphasizes the strengths and weakness of the Value-at-Risk methodology in the context of exchange rates and the 2007-2009 financial crisis.
Prerequisite: 70-391 and 73-200
Student Status: Junior

70-401 Management Game
This course is designed to integrate the managerial concepts and techniques studied earlier in the curriculum and to focus on elements of organizational structure and behavior. Student teams assume the role of top management of firms competing in an international economy simulated by the Carnegie Mellon University Management Game. Each team is responsible to a Board of Directors comprised of alumni of the MBA program and business masters students. Emphasis is placed on the development and implementation of sound organizational decision structures as well as the formulation of effective competitive strategies.
Prerequisites: 70-122, 70-332, 70-371, 70-381, 70-391.
Student Status: Business Seniors and Seniors pursuing an Additional Major in Business

70-414 Technology-Based Entrepreneurship
An introduction to entrepreneurship, this course primarily targets non-business students and assumes no background in business. Students majoring in science, computer science, engineering, the humanities or the arts are exposed to fundamental concepts and issues around innovation and entrepreneurship. The course provides a foundation for starting a new venture and innovating new technologies and products within existing organizations. Topics covered will include: identifying a business opportunity, building a team, finance, equity investment, managing risk, market understanding, and competitive advantage. Emphasis will be on team projects, including developing an investor pitch for an original idea.  
Student Status: Sophomore

70-415 Introduction to Entrepreneurship
This course is designed primarily to provide an overview of entrepreneurship, develop an entrepreneurial frame of mind and learn the rudiments of how to differentiate an idea from an opportunity. Students come up with a business idea and explore its potential for becoming a viable business. They learn to do market research and experience first-hand the rewards and difficulties in dealing with people in the real world. They will meet entrepreneurs and business professionals as part of the course and learn how to make effective presentations — both written and oral. Other important aspects of the course include self-assessment to determine one’s strengths and weaknesses, understanding the "magic" of leadership and gaining an entrepreneurial perspective on life.
Student Status: Sophomore

70-416 New Venture Creation
This course exposes students to the nuances of financing new ventures, getting them started legally and marketing their products or services. Students pull together all the ideas and information from different functional aspects of their projects into coherent and persuasive mini-business plans that serve as roadmaps for building their businesses; and useful instruments to find sufficient financing for the new ventures, so that they can convince the outside world that these opportunities are viable, with substantial potential for success.
Prerequisite: 70-414 or 70-415.
Student Status: Sophomore

70-417 Topics in Entrepreneurship
An independent study course in which students work on a one-to-one basis with the instructor to study in depth particular topics in which they are interested. Topics can include family business, entrepreneurship or development of their mini-business plan into a full-blown business plan.
Student Status: Sophomore

70-418 Financing Entrepreneurial Ventures
This course addresses the financial issues facing entrepreneurs. Various sources of financing are covered including bootstrapping, angels, venture capitalists and others. Guest entrepreneurs are invited to class to discuss how they got sufficient funding at the various stages of building their companies. In addition, the venture capital industry is reviewed and issues involved in arriving at company valuations are discussed.
Student Status: Sophomore

70-420 Entrepreneurship for Scientists
An introduction to entrepreneurship, this course primarily targets non-business students and assumes no background in business. Students majoring in science, computer science, engineering, the humanities or the arts are exposed to fundamental concepts and issues around innovation and entrepreneurship. The course provides a foundation for starting a new venture and innovating new technologies and products within existing organizations. Topics covered will include: identifying a business opportunity, building a team, finance, equity investment, managing risk, market understanding, and competitive advantage. Emphasis will be on team projects, including developing an investor pitch for an original idea.
Student Status: Sophomore

70-421 Entrepreneurship for Computer Scientists
This course is primarily for non-business school students; it includes most of 70-415, assumes no background courses in business and involves additional sessions for core business concepts. Students with majors in science, technology, engineering or computer science are exposed to fundamental concepts and issues in innovation, business and entrepreneurship. Students can expect to gain a basic understanding of functional areas such as finance, funding, marketing, sales and management.
Student Status: Sophomore

70-422 Cost Accounting
The purpose of this course is to provide an introduction to the measurement and allocation of costs. Emphasis will be given to the use of cost information in decision making in organizations. The course will cover standard topics in cost accounting, such as cost behavior and relevant costs, and will connect these to broader issues in microeconomics, decision theory, corporate  finance, and operations management. Classes will be a mixture of conventional  lectures and laboratory experiments. 
Prerequisites: 70-122
Student Status: Junior

70-424 Corporate Financial Reporting
This course is designed to strengthen your ability to correctly interpret financial statements and their accompanying disclosures. The course is aimed at anyone whose career might involve working with accounting data, and should be especially useful for those interested in consulting and financial analysis. Throughout the semester we will discuss the key disclosure rules in the United States, the communication methods available to managers, managers’ incentives and ability to exert discretion over reported earnings, and the interplay between a company’s corporate strategy and its financial reporting policies and practices. The course revolves around a number of topics of recent interest to the business community including the quality of earnings, mergers and acquisitions, purchased R&D, post employment benefits, executive compensation, and intangible assets.
Prerequisites: 70-122
Student Status: Junior

70-428 Financial Statement Analysis
This course is about fundamental analysis using financial statements. We develop and apply technologies for understanding and identifying firm activities that generate shareholder value and for developing valuation benchmarks. The ultimate goal of such analysis is to aid the security valuation and risk analysis exercises. This course is intended to help students establish a good foundation and introduce students the basics of equity and debt analysis techniques.
Prerequisite: 70-122
Student Status: Junior

70-430 International Management
This course is designed to familiarize the student with the problems and opportunities involved in operating a business that spans national borders. It addresses recent developments in world trade, changes in international investment patterns, the world financial environment, business policy and strategy for firms competing in the global marketplace and theory behind international business. Issues in managing cross cultural differences, global marketing, multinational finance, accounting and taxation are also examined.
Student Status: Junior

70-440 Corporate Strategy
This course is designed to provide the student with a general management perspective and an understanding of the total business enterprise. It builds upon previous course work in functional areas and provides insights and analytical tools which a general manager should have in order to plan and implement successful business strategy. The student will analyze complex business problems and formulate realistic strategic solutions. Emphasis is placed on the practical application of business theory by the student in his/her business career.
Prerequisites: 70-122, 70-371, 70-381, 70-391.
Student status: business seniors only

70-449 Social, Economic and Information Networks
This course explores the networked nature of social, market and information interactions, and building simple models for them that explain their qualitative behavior. Topics include how opinions, trends and fads grow and spread, and the politics, economics and technology of on-line networks. Methods discussed include similarity and centrality measures in social networks, auctions and matching markets in economic networks, the structure of the www, models of internet search and sponsored search auctions in information networks. Models of network dynamics are also introduced, such as the formation of cascades, the diffusion of innovation, network effects, power laws and rich-get-richer phenomena, the small world phenomenon and epidemic models.
Prerequisite: 76-101
Student Status: Second Semester Sophomore

70-451 Management Information Systems
The objectives of this course are to provide students with basic knowledge of the technology used in computer-based information systems and to enable them to acquire the skills for analyzing how to manage this technology in business. There is a strong emphasis on how to become both an intelligent user of information systems and also an effective participant in the design process of these systems. Credit will not be allowed for both 70-451 and Information Systems, 88-200.
Prerequisite: one programming course.
Student Status: Junior

70-453 Systems Analysis and Design
This course is designed to provide students with a basic understanding of how to develop and implement computer-based management information systems. Students will be introduced to a variety of system development concepts and techniques. These can include traditional approaches such as top-down or structured analysis, problem definition, feasibility analysis, enterprise analysis and data flow diagrams, as well as interactive and iterative development approaches such as prototyping and object-oriented concepts and techniques. The course also explores topics related to successful implementation of systems such as testing strategies, project management, user-oriented design and software maintenance. Students will work in teams to analyze, design and build a small information system.
Prerequisite: 70-451.
Student Status: Junior

70-455 Information Resource Management
The objective of this course is to explore information resources management issues from a managerial perspective. In this course students learn how information resources can influence and define corporate strategy, how to discover opportunities to gain competitive advantages with information resources and how managers control the development and use of such information resources (covering topics such as end-user computing expert systems and privacy). Students also learn how to model and analyze corporate information needs, how database management systems serve to support those needs and how managers address significant issues concerning that support.
Prerequisite: 70-451.
Student Status: Junior

70-456 Telecommunication and Network Management
This course introduces students to telecommunication and computer network technologies. We discuss computer telecommunications, local area networks and wide area networks. Topics include the ISO reference model; network architecture; data communications; local area networks; and ISDN. Students will develop a project to demonstrate the impact of telecommunication technology in business.
Prerequisite: 70-451.
Student Status: Junior

70-459 Web Business Engineering
In this course students will learn how to set up a business on the Internet and how to use the Internet and other telecommunications technologies to tie businesses together to form "virtual business."
Prerequisites: (70-451 or 88-200).
Student Status: Junior

70-460 Mathematical Models for Consulting
This course covers a wide variety of mathematical models and techniques used by consultants and which lie at the heart of much decision-support software. Building on the basic methods from the operations research courses we will discuss the benefits and limitations of different modeling and solving techniques, e.g., linear, integer and stochastic models, to strategic, tactical and operational level decision making, and examine the most successful recent work from real life applications in detail. While doing so, we will follow primarily a practical spreadsheet based approach to provide hands-on experience with software such as Excel Solver.
Prerequisites: 21-257 or 21-259 or permission of the instructor.
Student Status: Junior

70-461 Real-Time Decisions with Resource Planning Systems
This course will teach students to solve complex problems involving real-time data using a tool that is commonly used within business, Enterprise Resource Planning (ERP) systems. Emphasis will be placed on operation problems that span the boundaries of multiple functional areas within a firm. Students who take this course will not only possess significant domain knowledge, but will also be able to assess how ERP systems fit strategically with a company’s strategy.
Student Status: Junior

70-462 Stochastic Modeling and Simulations
This hands-on course on computer simulation of business, service, and manufacturing systems (that are subject to uncertainty or risk) takes the perspective of the consultant whose job is to analyze stochastic decision problems by building a simulation model and using it to understand the behavior of the system and explore the effects of alternative decisions. Two modeling methodologies will be presented: 1) Models, both static and dynamic, that can be implemented as mathematical expressions in a spreadsheet; and 2) discrete-event models that utilize the event scheduling formalism. @Risk, from Palisade Corporation, is the tool that will be used to demonstrate how to build and execute spreadsheet simulation and Arena, from Rockwell Software, is the tool that will be used to demonstrate how to build discrete-event simulation models for service and manufacturing applications. Upon completion of the course students will be able to carry out the entire process of designing the model, implementing it in the appropriate software, executing the simulation, collecting and analyzing output data, and using the results of the analysis to evaluate alternative decisions.

70-465 Technology Strategy
This course is about business strategy for technology-intensive industries. Examples of such industries are computer hardware and software, media and entertainment, telecommunications and
e-commerce. The unique economic circumstances facing firms in these industries will be explored, as well as strategies identified that enable firms to succeed. Analyze pricing strategies including versioning and bundling; product standardization decisions; managing product complements; exploiting network effects; managing platform competition. Understand the unique economic characteristics seen in today's technology-intensive markets and how they impact the strategic interactions among firms and consumers. Why do firms in the IT industry give away their best products for free? Why do makers of video gaming consoles subsidize end users (but tax game developers) while computer operating system makers subsidize software developers (but overcharge end users)? This course will use a combination of simple but rigorous analytical models, emerging theories, and formal case studies.
Prerequisite: 70-451

70-471 Logistics and Supply Chain Management
Further examination of the objectives, constraints and processes associated with the production of products in industrial organizations. Topics include: process design investment, replacement analysis, human factors, project design, facilities layout, facilities location, short term forecasting, aggregate planning, inventories, scheduling and control. There is extensive usage of cases, computer work, homework and exams.
Prerequisite: 70-371.
Student Status: Junior

70-474 Quality Principles and Techniques
The goal in this course is twofold: (i) to develop a high-level understanding of the ideas and philosophies concerning quality in business processes; and (ii) to develop expertise with the tools used to evaluate and improve quality. The goal of the course is not to indoctrinate students into any single quality assurance framework, but rather to teach them the techniques that are common, and central, to any effective quantitative quality design and maintenance program.
Prerequisite: 70-371.
Student Status: Junior

70-481 Marketing Research
The purpose of this course is to teach multiple research techniques used in marketing. This course is an applied marketing course that gives insight into how various techniques are used in marketing research firms. There are three projects and a final. The first project is designed to teach students about research survey methods. The second is an experiment in which the whole class is involved. The third, an individual project, is designed to teach quantitative research techniques.
Prerequisite: (36-202, 36-220, 36-226, 70-207, 36-247 or 36-310), 70-381.
Student Status: Junior

70-483 Advertising and Marketing Communications
This course is designed to help students develop an integrated marketing communications plan to build enduring brand values. Students will work in groups on developing a MarCom plan for a real company. Several marketing managers of the company will come to class, present background information about the company, and the brand/product that students will be working on. The course contains three parts: 1 -- frameworks for brand management used to selecting target audiences and set communications objectives; 2 --  the evaluation of alternative creative messages (e.g., you-tube videos), testing ad effectiveness, and assessing the effectiveness of the mix as a whole (traditional and non-traditional media);, and 3 --  non-traditional marketing tools such as social media, viral marketing, and event and guerilla marketing.
Prerequisite: 70-381
Student Status: Junior

70-484 Direct and Interactive Marketing
This course covers direct marketing deals with mail-order catalogs, telemarketing and other strategies that a producer uses to seek direct response from the consumer. The course defines and applies direct marketing in consumer and business markets. Emphasis is on current applications.
Prerequisite: 70-381.
Student Status: Junior

70-485 Product Management
Course focuses on problems and strategies specific to managing products and services. Emphasis is primarily on the design and marketing of new products/ services. The objectives of the course are to acquaint students with the new product development process; to introduce students to the concepts and techniques useful for making new product decisions; and to give students an opportunity to apply course concepts to the actual development of a new product or service by working on a semester-long group project.
Prerequisite: 70-381.
Student Status: Junior

70-486 Pricing Strategy
The purpose of this course is to present a framework for assessing pricing decisions, the central element of marketing. The course is structured around marketing’s three C’s: Costs; Customers; and Competitors. In the first part of the course we discuss how costs should, and should not, enter the pricing decision. We move on to show how a marketing focus on the customer provides insight into the pricing decision. Then we discuss how competitors impact the pricing decision. The course concludes with pricing strategies, tactics and their applications: dynamic pricing over the product life cycle, product line pricing through the marketing channel, price bundling and legal aspects of pricing.
Prerequisites: 70-381, (73-100 or 73-110).
Student Status: Junior

70-487 Customer Management Using Probability Models
Forecasting is a critically important activity for all firms. This course provides simple but powerful models that use readily available purchasing data to capture underlying patterns in customer behavior. More importantly, learn how to use these models to provide accurate forecasts for what these customers will do in the future, as well as the right way to think about modeling customer activity. Using this way of thinking, it is possible to see that consistent behavioral patterns exist across different marketing channels (e.g., offline, online and catalog) and even across seemingly different domains (e.g., grocery and music).
The tools are very general in their applications and can also be used for various Decision Analysis applications that manufacturing managers and consultants as well as information technology professionals are often faced with.
Prerequisite: 70-381
Student Status: Junior

70-488 Interactive Marketing
In this course we analyze what happens to marketing practice when cheap and powerful computers and communication networks are used to mediate markets. This course focuses on several areas where the presence of computers and networks are likely to have the most profound affect on the field of marketing. These areas include branding, promotion, competitive strategy, channel conflict, pricing and marketing information goods, and identifying and differentiating customers. We will use both lectures, cases, and analysis of real-world datasets to analyze these issues.
Prerequisite: 70-381
Student Status: Junior

70-492 Investment Analysis
Students gain an understanding of financial theories through learning the theory and development of basic computer programs that can be applied in a real-world environment. Typical projects include obtaining the efficient frontier of a given set of securities; deciding on the optimal investment strategy for a given set of securities; calculating option prices using Black-Scholes and Binomial option pricing models.
Prerequisite: 70-391.
Student Status: Junior

70-495 Corporate Finance
This course focuses on how firms make decisions on investments, financing and dividend payout policies, as well as other advanced topics in finance.
Prerequisite: 70-391.
Student Status: Junior

70-497 Derivative Securities (formerly "Options")
In this course students will learn to evaluate contingent claims such as options, futures, swaps and other exotic securities. In addition to covering canonical valuation formulae for standard option and future contracts, students will use numerical simulation methods to evaluate more exotic securities. The course will also cover various aspects of using derivative securities for risk management purposes.
Prerequisite: 70-492.
Student Status: Junior

70-635 Desktop Publishing
This course presents a variety of topics related to desktop publishing in a hands-on laboratory environment. The topics covered include PostScript, file formats, fonts, trapping, illustration programs, image processing programs, page assembly programs, imposition, preflighting, output issues to films, plates, or disk and an introduction to new media.
Student Status: Sophomore

70-637 Interactive Media Management
Applications of computer systems in creating and managing electronic print and new media projects, with emphasis on the latter in creating effective communication pieces. Goals are the ability to use desktop publishing applications, animations and authoring applications, and the ability to input and use different types of information, including text, photographs, illustrations, animations, sound effects and voice.
Prerequisite: (70-160 or 70-161) or permission of instructor.
Student Status: Sophomore

70-641 Color Reproduction
This course presents an in-depth view of the issues and technologies related to color reproduction. The theory, perception, specification and measurement of color are presented. Color separation techniques, color proofing, color management and the control of color production are all considered. Special effects and color manipulation are examined.
Student Status: Sophomore

70-643 Publishing on the World Wide Web
This course addresses topics related to the rapidly evolving area of WWW publishing, which has moved into the mainstream. Today, virtually every major newspaper, magazine, and book publisher has an active website. In addition, the Internet is used as a publishing medium by millions of other individuals and companies. In this course, the rush to WWW publishing is studied in context of the evolution of the internet; the lure of interactivity; the maturing desktop publishing revolution; and the continued development of tools and standards that lower the barriers to entry. The lecture topics encompass the history, technology, business applications and the design of materials to be published on the web. The course includes a lab component where the students perform individual and group projects to improve their design and applications skills.
Student Status: Sophomore

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