Professor Boatwright, Associate Professor of Marketing at the Tepper School of Business, obtained both his MBA (1997) and Ph.D. (1998) from the University of Chicago's Booth School of Business. His research focuses on product development methods, consumer response models, and Bayesian econometric modeling. In the area of product development, for example, Boatwright has formulated methods to assess customer needs and opportunities and to translate those into product specifications early in the design process. He has also developed consumer sales response models for individual products and for product assortments (collections of products). Boatwright has applied his expertise to a diverse range of product companies in fields of electronics and telephony, packaged goods, software, business to business durables, materials, and medical devices.