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View or download complete presentation (pdf): Marketing Track

Successful marketing strategies are important for all businesses. Undergraduates in the Marketing Track prepare to enter the field by learning concepts and real-life applications of marketing in the business world.

Required Courses

  • 70-481 Marketing Research

Choose up to 27 units from the following list...

  • 70-449 Social, Economic and Information Networks
  • 70-471 Supply Chain Management
  • 70-480 International Marketing
  • 70-483 Advertising and Marketing Communications
  • 70-485 Product Management
  • 70-487 Customer Management Using Probability Models
  • 70-488 Interactive Marketing
  • 70-374 Forecasting and Data Mining

...and up to 18 units from the following list, totaling 45 units

  • 70-160 Graphic Media Management
  • 70-443 Digital Marketing & Social Media Strategy
  • 70-637 Interactive Media Design Management
  • 73-365 Firms, Market Structures, and Strategy (new title)
  • 85-241 Social Psychology
  • 88-302 Behavioral Decision Making

Track Advisors:

A new facuty track advisor will be announced in the Fall 2013 semester. Business students with questions about the Marketing track may contact their advisor; others may contact the UBA office at



Focus on the Track

Spring 2014 Course Highlights

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