Website Accessiblity

Section 9: Marketing, Public Relations & Branding Identity Guidelines

9.1       Press, Media Relations, and Publicity

The Tepper School’s marketing and communications team works with stakeholders to assure the clarity and consistency of messages disseminated through all print, broadcast and electronic channels. While publicity, especially national and international visibility, is a strategic objective for the school, it is paramount to assure that media opportunities and messages are agreeable to the school’s positioning.

The director of public relations serves as the primary point-of-contact between news media and the Tepper School community, including faculty, students, administrators and staff. They connect journalists with appropriate spokespersons and provide strategic council to students, faculty and staff on all media related matters.

If a reporter contacts you directly, it is strongly recommended that you refer to the public relations director, before offering comment. All stakeholders have the right to refuse answering questions from journalists without first seeking counsel from the Tepper School communications staff.

The PR director and communications staff will collaborate with stakeholders on publicity preparation, developing talking points and FAQs, interview training and may develop collateral including media advisories, press releases, online news stories, social media messaging, news pitches and multi-media.

Persons interested in publicity relating to a program, project, event, or other activity affiliated with the Tepper School should contact the director of public relations, Mark Burd ( or the executive director of marketing and communications, Deb Lantz (  

9.2       Social Media

Before communicating via any social media channel, please consider how your message may be received by external audiences. Always consider social media messages to be public communications, which may be shared beyond an initial target audience. Also consider social media transmissions to be permanent, searchable by important personal audiences such as recruiters and future employers.

If you are participating in social media in an official capacity, as a spokesperson of the school, messages must be coordinated with the schools marketing communications web team to assure naming protocols are met and that there is consistency across channels.

Please refer web, interactive and social media questions to Barbara Donehue (

We are open to opportunities to share student happenings and achievements through social media. Feel free to follow the “official” Tepper School facebook page ( and twitter (@teppercmu) account and send any suggestions for content to Barbara Donehue (

9.3       The Tepper School Brand

The Tepper School Brand website ( is an online resource available to students who need information regarding the school’s branding and identity standards. This site requires that you log in using your Andrew credentials. Content includes: Tepper School logo options, student club logos, background regarding correct usage of the school logo and trademarks, writing and editorial guidelines, business card ordering instructions, and insights for working with the Tepper School Marketing and Communications Department.

In order to enhance the planning, design and monitoring of projects, a design request and tracking system is the channel for requesting design support. This online design request service serves as the school's "air traffic control" for managing the flow of design projects and is available at This site requires that you log in using your Andrew credentials. On average, the Tepper School's Graphic Design Services team manages between 20 - 30 active, concurrent projects, and the online system serves as the sole entry point for requesting project support, after which the project requestor should schedule a meeting to discuss the project specs and deadline. A minimum of four weeks advance notice is requested for a project's delivery, depending upon the scope of the project. After the review of project specs, your project may be outsourced to the Carnegie Mellon’s Graphic Design Services department (costs may apply).   Please note that student requests for approvals of Tepper School branded apparel and items must be submitted with ample time for review and redesign.

For more information on Graphic Design services, please contact Susan Limoncelli (, creative director, Marketing and Communications, at (412) 268-9798, Karen Boucher (, assistant director, production, at 412-268-5639 or Joey Mancuso (, designer, Marketing and Communications, at 412-268-5025.

9.4       Graduate Student Club Websites

Each Tepper School graduate student club is provided with a unique website in order to share general information about club leadership, membership and events. Club information is updated annually during the spring semester and additional changes may be made throughout the year as necessary. For a listing of student club websites, visit: Please contact the manager of interactive marketing and communications, Stephanie Armbruster ( for more information.


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