Alan Montgomery
Marketing
Associate Professor of Marketing
Email:
Education:
* University of Illinois at Chicago - B.S. - 1989
* University of Chicago - M.B.A. - 1994
* University of Chicago - Ph.D. - 1994
Areas of Expertise:
* Marketing
Teaching and Research Interests:
* Micro-marketing, pricing strategies, marketing decision support systems, time series analysis, analysis of clickstream data, electronic commerce.
Website:
Published Papers:
* Prospects for Personalization on the Internet
Journal of Interactive Marketing 23, 2009; 130-137.
(With: Michael Smith)
* Choice in Interactive Environments
Marketing Letters, 2005.
(With: J. Steckel, R. Winer)
* The Implementation Challenge of Pricing Decision Support Systems for Retail Managers
Applied Stochastic Models in Business and Industry, Forthcoming 2005.
* Modeling Online Browsing and Path Analysis Using Clickstream Data
Marketing Science, forthcoming.
(With: Shibo Li, Kannan Srinivasan, John Liechty)
* Modeling Online Browsing and Path Analysis Using Clickstream Data
Marketing Science 23, 2004; 579-595.
(With: Shibo Li, Kannan Srinivasan, John Liechty)
* Analysis of Consumer Packaged Goods Shopping Trips Across Retailer Formats and Stores
Journal of Business, 2004.
* Designing a Better Shopbot
Management Science 50, 2004; 189-206.
(With: Kartik Hosanagar, Ramayya Krishnan, Karen Clay)
* Learning About Customers Without Asking
The Power of One, 2003; 122-143.
(With: Kannan Srinivasan)
* Reflecting Uncertainty About Economic Theory When Estimating Consumer Demand
Advances in Econometrics, 2002.
* Applying Quantitative Marketing Techniques to the Internet
Interfaces, 2001.
* Identifying Web Browsing Trends and Patterns
IEEE Computer, 2001.
* Applying Quantitative Marketing Techniques to the Internet
Interfaces 30, 2001; 90-108.
* Consumer Shopping and Spending Across Retail Formats: A Multivariate-Tobit Model
Journal of Business 77, 2004.
(With: Edward Fox, Leonard Lodish)
* Estimating Price Elasticities with Theory-based Priors
Journal of Marketing Research, 1999.
(With: Peter Rossi)
* Why Analyst Overconfidence about the Functional Form of Demand Can Lead to Overpricing
Marketing Science, 1999.
(With: Eric Bradlow)
* Forecasting the U.S. Unemployment Rate
JASA, 1998.
(With: Victor Zarnowitz, Ruey Tsay, George Tiao)
* Hierarchial Bayes Models for Micro-Marketing Strategies
Case Studies in Bayesian Statistics, 1997.
* Creating Micro-Marketing Pricing Strategies Using Supermarket Scanner Data
Marketing Science, 1997.
* A system-independent graphical user interface for statistical software
Computational Statistics & Data Analysis, 1995.
(With: Ming Liu, Ki-Kan Chan, Mervin Muller)
* Determinants of Store-Level Price Elasticity
Journal of Marketing Research, 1995.
(With: Stephen Hoch, Byung-Cho Kim, Peter Rossi)
Working Papers:
* The Impact of Shopbot Use on Prices and Price Dispersion: Evidence from Online Book Retailing
July, 2009.
(With: Michael Smith, Zhulei Tang)
* Making Better Pricing Decisions with Implied Priors
March, 2009.
(With: Marcel Goic)
* Introducing the Right Product to the Right Customer at the Right Time: An Empirical Investigation of Customer-Centric Cross-Selling Campaigns for Financial Services
January, 2009.
(With: Shibo Li, Baohong Sun)
* Automatic characteristics generation for search keywords in paid search advertising
September, 2007.
(With: Pengxuan Liu)
* Teaching Analytical Marketing Strategy
March, 2006.
* When Auction Meets Fixed Price: A Theoretical and Empirical Examination of Buy-it-Now Auctions
March, 2004.
(With: Xin Wang, Kannan Srinivasan)
* The Effects of Advertising on Customer Retention and the Profitability of Auctions
February, 2003.
(With: Xin Wang)
* Modeling Category Viewership of Web Users with Multivariate Count Models
July, 2002.
(With: Shibo Li, John Liechty)
* Using Clickstream Data to Identify World Wide Web Browsing Trends
February, 2000.
(With: Christos Faloutsos)
* Should Record Companies Pay for Radio Airplay? Investigating the Relationship Between Album Sales and Radio Airplay
January, 2000.
(With: Wendy Moe)
* Long-Term Growth Trends in Private Label Market Shares
November, 1999.
(With: Stephen Hoch, Young-Hoon Park)
* Using Clickstream Data to Predict WWW Usage
August, 1999.
Editorial Boards:
* Marketing Science (Editorial Board), 2005-
* Journal of Interactive Marketing (Editorial Board), 2002-
* Journal of Business and Economic Statistics (Associate Editor), 2001-
* Review of Marketing Science (Editorial Board), 2001-
* Advances in Econometrics (Guest Editor, Volume 16, Econometric Models in Marketing), 2001
