One year ago, the Tepper School of Business pioneered a new communications channel among academic and alumni communities by being the first to launch an interactive, digital version of its popular alumni publication, Tepper Magazine, for iPad users. The app has proven to be a popular format, along with its digital version for browsers, and has earned accolades for its innovation.
The Fall/Winter 2013 issue of Tepper Magazine is now available via free download at the iTunes app store and in a digital format for browsers. This issue features a look at the future of manufacturing in America, including insights from faculty and alumni. It also highlights a snapshot of recent research conducted at school along with news from Carnegie Mellon and the Tepper School alumni community.
The Tepper School Alumni Relations Team have been honored in winning the 2013 Most Innovative Initiative Award, presented by the Association of Business School Alumni Professionals, for the introduction of the alumni magazine app and interactive digital versions. In addition, the Tepper School Marketing and Communication Team were recognized by Carnegie Melon University with the 2013 Andy Award for Innovation its pioneering of these magazine formats.
The Tepper Magazine iPad app offers a unique experience that takes advantage of the interactive capabilities of the tablet, offering user-functionality unlike the repurposed PDF versions offered by many online magazines. The digital version includes additional information and resources, beyond its print counterpart, with animated graphics and charts, “hovering info” and direct links to videos, photo slide shows and other pertinent informational resources. It also allows the user to easily share items of interest with his or her social network and to connect instantly for actions like event registration.
Once downloaded, the app version of Tepper Magazine resides on an iPad’s Newsstand and subsequent issues can be quickly and efficiently uploaded as soon as they are published- delivering outstanding content with convenience and portability.
Tepper Magazine app for the iPad
Tepper Magazine digital format for browsers
Tepper Magazine Archive