Alan  Montgomery

Associate Professor of Marketing

PHONE

412-268-4562

OFFICE

GSIA - Tepper School of Business - Room 228A

AREA OF EXPERTISE

Marketing

EDUCATION

University of Chicago - MBA - 1994
University of Chicago - Ph D - 1994
University of Illinois at Chicago - BS - 1989

TEACHING AND RESEARCH INTERESTS

Electronic Marketing, Clickstream Analysis, Price Optimization, Bayesian Statistics, Decision Theory

PUBLICATIONS

  • Latent Homophily or Influence? An Empirical Analysis of Purchase within a Social Network

    (author(s): Liye Ma, Ramayya Krishnan, Alan Montgomery) Management Science, 2014

  • Cross-Selling The Right Product To The Right Customer At The Right Time

    (author(s): Shibo Li, Baohong Sun, Alan Montgomery) Journal Of Marketing Research 48(4), 2011; 683-700

  • The Impact of Shopbot Use on Prices and Price Dispersion: Evidence from Online Book Retailing

    (author(s): Zhulei Tang, Michael Smith, Alan Montgomery) International Journal of Industrial Organization 28(6), 2010; 579-590

  • No Meaningful Impact: The Effect of Pre-release Piracy on Movie Box Office Sales

    (author(s): liye ma, Alan Montgomery, Param Singh, Michael Smith) Statistical Challenges in Electronic Commerce Research, 2009

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WORKING PAPERS

  • Inferring Competitor Pricing with Incomplete Information

    (author(s): Marcel Goic, Alan Montgomery)

  • Predicting Online Purchase Conversion from Paid Search Advertising with Text Mining

    (author(s): Alan Montgomery, Kinshuk Jerath, Qihang Lin)

  • The Moderating Impact of Promotion on Substitution: An Economic Approach

    (author(s): Elina Petrova, Alan Montgomery)

  • Making Better Pricing Decisions with Implied Priors

    (author(s): Alan Montgomery, Marcel Goic) Revision requested from Marketing Science

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AWARDS AND HONORS

  • INFORMS - Finalist for John Little Prize (2005)
  • ASA - Mitchell Prize for Bayesian Application (1999)
  • American Marketing Association Doctoral Consortium (1992)
  • Oscar Meyer Fellowship (1992)
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UNIVERSITY SERVICE

  • FlexMBA Advisory Committee, Committee Member, (2013 - )
  • PNC Center for Financial Services Innovation, Research Director, (2013 - )
  • Faculty Computing Committee, Committee Member, (2012 - )
  • RAS Committee, Tepper School of Business, Committee Member, (2007 - )
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CONSULTING

  • Law School Admission Council (2013 - 2014)
  • PNC Bank (2012)
  • Sentrana Corporation, Board of Directors (2006 - 2012)
  • Bacardi Limited (2011)
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PROFESSIONAL ACTIVITIES

  • Editor, Associate Editor, Journal of Business and Economic Statistics (2012 -)
  • Editorial Review Board Member, Journal of Interactive Marketing (2002 -)
  • Editorial Review Board Member, Review of Marketing Science (2001 -)
  • Member, INFORMS/The Institute of Management Science (1994 -)
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COURSES TAUGHT

  • Marketing Management (45730)
    2014 Mini 3 Section: A
    2013 Mini 5 Section: F
  • Marketing with Electronic and Social Media (45934)
    2014 Mini 3 Section: A
    2013 Mini 5 Section: E
    2013 Mini 3 Section: E
  • Bayesian Statistics (47747)
    2014 Mini 4 Section: A
    2012 Mini 3 Section: A
    2007 Mini 3 Section: A
  • Business Analytics Capstone (45959)
    2013 Section: A
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Alan Montgomery