Timothy P. Derdenger

Assistant Professor of Marketing and Strategy; Frank A. and Helen E. Risch Faculty Development Professor of Business, AYs 2014-2016

PHONE

412-268-9812

OFFICE

POS - Posner Hall - Room 356

AREA OF EXPERTISE

Marketing
Strategy

EDUCATION

University of Southern California - Ph D - 2009
University of Southern California - MA - 2006
The George Washington University - BBA - 2002

PUBLICATIONS

WORKING PAPERS

  • An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-ons

    (author(s): Timothy Derdenger, Baohong Sun, Xiao Liu) Marketing Science

  • A Linear Approach to Estimating Dynamic Discrete Choice Models with Aggregate Data: Investigating the Multichannel Impact of Product Strategy

    (author(s): Timothy Derdenger, Vineet Kumar) Marketing Science

UNIVERSITY SERVICE

  • MEAC, Committee Member, (2012 - )
  • Marketing Recruiting , Committee Member, (2011 - )
  • Undergraduate Curriculum Review, Committee Member, (2013 - 2014)
  • Alumni Reunion, Alumni Event Presentation, (2014 - 2014)
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PROFESSIONAL ACTIVITIES

  • Reviewer, Journal Article, International Journal of Research in Marketing
  • Reviewer, Journal Article, Journal of Marketing Research
  • Reviewer, Journal Article, Review of Economic Studies
  • Reviewer, Journal Article, Review of Economics and Statistics
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COURSES TAUGHT

  • Technology Strategy (45872)
    2014 Mini 4 Section: A, E
    2013 Mini 4 Section: A, E
  • TECHNOLOGY STRATEGY (70465)
    2013 Section: A
  • TECHNOLOGY STRATEGY (73465)
    2013 Section: A
  • Technology Strategy (70465)
    2012 Section: A
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Timothy Derdenger