Timothy P. Derdenger

Associate Professor of Marketing and Strategy

PHONE

412-268-9812

OFFICE

POS - Posner Hall - Room 356

AREA OF EXPERTISE

Marketing
Strategy

EDUCATION

University of Southern California - Ph D - 2009
University of Southern California - MA - 2006
The George Washington University - BBA - 2002

BIOGRAPHY

Tim Derdenger is an Associate Professor of Marketing and Strategy at Carnegie Mellon’s Tepper School of Business and was the the Frank and Helen Risch Faculty Development Professor in Business for AYs 2014-2016. Professor Derdenger also coordinates the Technology Leadership Track for Tepper MBA students who's interest lead them to employment in technology firms. Prior to Carnegie Mellon, Tim earned his Ph.D. in Economics from the University of Southern California and a B.B.A. from The George Washington University. His research interests are divided into two areas: the study of high-technology and sports markets. Within these markets his research focuses on the marketing and strategy associated with a given product or product line. He has publications in Journal of Marketing Research, Marketing Science, Management Science, Customer Needs and Solutions, and Quantitative Marketing and Economics. He is also an avid golfer and a former four year collegiate golf scholarship recipient.

PUBLICATIONS

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WORKING PAPERS

  • Funding of Innovative Products: Early Investor Preferences

    (author(s): Timothy Derdenger, Kannan Srinivasan)

  • A Conditional Choice Probability Estimator for Dynamic Discrete Choice Models with Aggregate Data

    (author(s): Timothy Derdenger, Vineet Kumar)

  • Influencing Product Competition through Shelf Design

    (author(s): Francisco Cisternas, Alan Montgomery, Timothy Derdenger)

  • Do Experts Buy what Celebrities Endorse? Tiger Woods’ Endorsement Effect on Amateur Golfers

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AWARDS AND HONORS

  • Frank and Helen Risch - Frank and Helen Risch Faculty Development Professor in Business (2014)

UNIVERSITY SERVICE

  • Technology Leadership, Program Coordinator (2016 - )
  • Let's Talk Tech Lunch Series, Student Event - Participation (2016 - )
  • Technology Innovation Challenge, Student Org Advisor (Non-Professional Org), Faculty Advisor for technology case competition (2015 - )
  • MEAC, Committee Member (2012 - )
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CONSULTING

  • Yum! Brand (May 2016)

PROFESSIONAL ACTIVITIES

  • Editorial Review Board Member, Marketing Science (2017 -)
  • Journal Article Reviewer, International Journal of Research in Marketing (January 2014 -)
  • Journal Article Reviewer, Journal of Marketing Research (January 2014 -)
  • Journal Article Reviewer, Review of Economic Studies (January 2013 -)
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COURSES TAUGHT

  • Marketing Management (45730)
    2016 Mini 2 Section: F
    2016 Mini 3 Section: F
    2015 Mini 3 Section: F
  • Technology Strategy (45872)
    2016 Mini 4 Section: A, E
    2015 Mini 4 Section: A, E
  • TECH STRATEGY (70465)
    2015 Section: A
  • TECHNOLOGY STRATEGY (73465)
    2015 Section: A
Timothy Derdenger