Timothy P. Derdenger

Assistant Professor of Marketing and Strategy
Frank A. and Helen E. Risch Faculty Development Professor of Business, AYs 2014-2016

PHONE

412-268-9812

OFFICE

POS - Posner Hall - Room 356

AREA OF EXPERTISE

EDUCATION

University of Southern California - Ph D - 2009
University of Southern California - MA - 2006
The George Washington University - BBA - 2002

BIOGRAPHY

Tim Derdenger is the Frank and Helen Risch Faculty Development Professor in Business and is an Assistant Professor of Marketing and Strategy at Carnegie Mellon’s Tepper School of Business. Prior to Carnegie Mellon, Tim earned his Ph.D. in Economics from the University of Southern California and a B.B.A. from The George Washington University. His research interests are divided into two areas: the study of high-technology and sports markets. Within these markets his research focuses on the marketing and strategy associated with a given product or product line. He has publications in Marketing Science, Management Science and Quantitative Marketing and Economics. He is also an avid golfer and a former four year collegiate golf scholarship recipient.

PUBLICATIONS

WORKING PAPERS

  • Do Celebrity Endorsements Signal Product Quality for Innovative Goods? A Case Study of Tiger Woods and the Titanium Driver

  • A CCP Estimator for Dynamic Discrete Choice Models with Aggregate Data: A Comparison of CCP and IVS Approaches

    (author(s): Timothy Derdenger, Vineet Kumar)

  • An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-ons

    (author(s): Timothy Derdenger, Baohong Sun, Xiao Liu)

UNIVERSITY SERVICE

  • Marketing Qualifier Grader, Committee Member, (2013 - )
  • MEAC, Committee Member, (2012 - )
  • Attendee, Graduation, (2012 - )
  • Marketing Recruiting , Committee Member, (2011 - )
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PROFESSIONAL ACTIVITIES

  • Journal Article Reviewer, International Journal of Research in Marketing (January 2014 -)
  • Journal Article Reviewer, Journal of Marketing Research (January 2014 -)
  • Journal Article Reviewer, Review of Economic Studies (January 2013 -)
  • Journal Article Reviewer, Review of Economics and Statistics (January 2013 -)
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COURSES TAUGHT

  • TECH STRATEGY (70465)
    2015 Section: A
  • TECHNOLOGY STRATEGY (73465)
    2015 Section: A
  • Marketing Management (45730)
    2015 Mini 3 Section: F
  • Technology Strategy (45872)
    2015 Mini 4 Section: A, E
Timothy Derdenger