Timothy P. Derdenger

Assistant Professor of Marketing and Strategy; Frank A. and Helen E. Risch Faculty Development Professor of Business, AYs 2014-2016

Phone

412-268-9812

Area of Expertise

Marketing

Education

University of Southern California - Ph D - 2009
University of Southern California - MA - 2006
The George Washington University - BBA - 2002


PUBLICATIONS

WORKING PAPERS

  • An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-ons

    (author(s): Timothy Derdenger, Baohong Sun, Xiao Liu) Marketing Science

  • A Linear Approach to Estimating Dynamic Discrete Choice Models with Aggregate Data: Investigating the Multichannel Impact of Product Strategy

    (author(s): Timothy Derdenger, Vineet Kumar) Marketing Science

University Service

MEAC, Committee Member, (2012 - )
Marketing Recruiting , Committee Member, (2011 - )
Undergraduate Curriculum Review, Committee Member, (2013 - 2014)
Alumni Reunion, Alumni Event Presentation, (2014 - 2014)
Marketing Recruiting, Chairperson, (2012 - 2013)
Applied Micro Seminar Organizer, Committee Chair, (2010 - 2012)
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Professional Activities

Reviewer, Journal Article, International Journal of Research in Marketing
Reviewer, Journal Article, Journal of Marketing Research
Reviewer, Journal Article, Review of Economic Studies
Reviewer, Journal Article, Review of Economics and Statistics
Session Chair, Marketing Science Conference, Structural Models of Sports Marketing
Reviewer, Journal Article, Management Science
Reviewer, Journal Article, Marketing Science
Reviewer, Journal Article, Rand Journal of Economics
Reviewer, Journal Article, Information Economics and Policy
Reviewer, Journal Article, International Economics Review
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COURSES TAUGHT

  • Technology Strategy (45872)
    2014 Mini 4 Section: A, E
    2013 Mini 4 Section: A, E
  • TECHNOLOGY STRATEGY (70465)
    2013 Section: A
  • TECHNOLOGY STRATEGY (73465)
    2013 Section: A
  • Technology Strategy (70465)
    2012 Section: A

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Timothy Derdenger