Dokyun Lee

Assistant Professor of Business Analytics

PHONE

412-268-3702

OFFICE

POS - Posner Hall - Room 254C

AREA OF EXPERTISE

Business Technologies

EDUCATION

The Wharton School, University of Pennsylvania - Ph D (Operation and Information Management) - 2015
Yale University - MS (Statistics) - 2010
Columbia University - BS (Computer Science) - 2009

TEACHING AND RESEARCH INTERESTS

Data Science, E-Commerce, Application of Machine Learning and Natural Language Processing in Business, Content of Advertising, Content Engineering, Social Media Marketing, Recommender Systems, Big Data

PUBLICATIONS

  • How Much Is An Image Worth? An Empirical Analysis of Property‚Äôs Image Aesthetic Quality on Demand at AirBNB

    (author(s): Shunyuan Zhang, Dokyun Lee, Param Singh, Kannan Srinivasan) International Conference on Information Systems, 2016

  • Professional versus Amateur Images: Investigating Differential Impact on Airbnb Property Demand

    (author(s): Shunyuan Zhang, Dokyun Lee, Param Singh, Kannan Srinivasan) Conference on Information Systems and Technology, 2016

  • When do Recommender Systems Work the Best? The Moderating Effects of Product Attributes and Consumer Reviews on Recommender Performance

    (author(s): Dokyun Lee, Kartik Hosanagar) International World Wide Web Conference

  • Will the Global Village Fracture into Tribes: Recommender Systems and their Effects on Consumers

    (author(s): Kartik Hosanagar, Daniel Fleder, Dokyun Lee, Andreas Buja) Management Science 60(4), 2013; 805-823

WORKING PAPERS

  • The Effect of Word of Mouth on Sales: New Answers from the Comprehensive Consumer Journey Data

    (author(s): Xiao Liu, Dokyun Lee, Kannan Srinivasan)

  • Image Feature Extraction and Demand Estimation on Airbnb: A Deep Learning Approach.

    (author(s): Shunyuan Zhang, Dokyun Lee, Param Singh, Kannan Srinivasan) Workshop on Information Systems and Economics, 2016

  • Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

    (author(s): Dokyun Lee, Kartik Hosanagar, Harikesh Nair)

AWARDS AND HONORS

  • INFORMS CIST - INFORMS CIST Best Student Paper Award (Shunyuan Zhang) (2016)
  • INFORMS ISS - ISS Nunamaker-Chen Dissertation Award, Runner Up (2016)
  • NET Institute - NET Institute Research Grant (2016)
  • Marketing Science Insitute - Marketing Science Institute Research Grant (2016)
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UNIVERSITY SERVICE

  • MEAC Committee (2016 - )
  • Business Analytics Hiring Committee, Committee Member (2016 - )
  • Masters in Business Analytics Program Curriculum Development, Committee Member (2016 - )
  • Seminar Speaker Organizer, BT Group Seminar Speaker Organizer (2015 - )
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COURSES TAUGHT

  • Data Mining Bus Anly (70374)
    2016 Section: A
  • Data Mining (45851)
    2016 Mini 4 Section: A, E
Dokyun Lee