Kannan Srinivasan

H.J. Heinz II Professor of Management, Marketing and Business Technologies

PHONE

412-268-8840

OFFICE

POS - Posner Hall - Room 385D

AREA OF EXPERTISE

Business Technologies
Marketing

EDUCATION

University of California-Los Angeles - Ph D (Management) - 1986
XLRI - MBA (Marketing/Finance) - 1980
University of Madras - BA (Engineering) - 1978

PUBLICATIONS

  • Firms' Strategic Leverage of Unplanned Exposure: An Analysis in the Context of Celebrity Endorsements

    (author(s): Timothy Derdenger, Hui Li, Kannan Srinivasan) Journal of Marketing Research

  • How Much Is An Image Worth? An Empirical Analysis of Property‚Äôs Image Aesthetic Quality on Demand at AirBNB

    (author(s): Shunyuan Zhang, Dokyun Lee, Param Singh, Kannan Srinivasan) International Conference on Information Systems, 2016

  • Professional versus Amateur Images: Investigating Differential Impact on Airbnb Property Demand

    (author(s): Shunyuan Zhang, Dokyun Lee, Param Singh, Kannan Srinivasan) Conference on Information Systems and Technology, 2016

  • A Structured Analysis of Unstructured Big Data Leveraging Cloud Computing

    (author(s): Xiao Liu, Param Singh, Kannan Srinivasan) Marketing Science 353, 2016; 363-388

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WORKING PAPERS

  • How Much is an Image Worth? Estimating Airbnb Property Demand Leveraging Large Scale Image Feature Extraction

    (author(s): Shunyuan Zhang, Dokyun Lee, Param Singh, Kannan Srinivasan) Management Science

  • Large Scale Cross Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning

    (author(s): Xiao Liu, Dokyun Lee, Kannan Srinivasan)

  • Linear vs Non-Linear Streaming: The Role Release Timing Plays in Signaling Product Quality

    (author(s): Zijun Shi, Timothy Derdenger, Kannan Srinivasan)

  • How Airbnb Affects Local Rental Market

    (author(s): Hui Li, Yijin Kim, Kannan Srinivasan)

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UNIVERSITY SERVICE

  • TEPPER MBA ELLIOTT D. SMITH AWARD (2009 - 2010)
  • TEPPER MBA EDUCATIONAL AFFAIRS (2008 - 2009)
  • TEPPER EXECUTIVE EDUCATION ADVISORY (2007 - 2008)
  • TEPPER DEAN'S POLICY ADVISORY (2006 - 2007)
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CONSULTING

  • ABB (January 2002 - 2002)
  • Fujitsu (January 2002 - 2002)
  • Kraft Foods (January 2002 - 2002)
  • Management Science Associates (January 2002 - 2002)
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PROFESSIONAL ACTIVITIES

  • Co-Chair, SICS Conference (2011 -)
  • Associate Editor, Management Science (January 2002 -)
  • Area Editor, Marketing Science (January 2002 -)
  • Member, Senior Advisory Committee to the Dean (2002 -)
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COURSES TAUGHT

  • Marketing Management (45730)
    2016 Mini 2 Section: A, B, C
    2015 Mini 2 Section: A, B, C
    2014 Mini 2 Section: A, B
    2013 Mini 2 Section: A, B
    2012 Mini 2 Section: A, B, C
  • Analytical and Structural Marketing Models (47744)
    2016 Mini 4 Section: A
    2015 Mini 4 Section: A
    2014 Mini 4 Section: A
    2013 Mini 4 Section: A
    2012 Mini 4 Section: A
    2010 Mini 4 Section: A
    2009 Mini 4 Section: A
    2008 Mini 4 Section: A
    2007 Mini 4 Section: A
    2006 Mini 4 Section: A
  • Marketing Management (45720)
    2011 Mini 2 Section: A, B, C
    2010 Mini 2 Section: A, B, C
    2010 Mini 3 Section: A, B, C
    2009 Mini 3 Section: A, B, C
    2008 Mini 3 Section: A, B
    2007 Mini 3 Section: A, B
    2006 Mini 3 Section: A, B
Kannan Srinivasan