Kannan  Srinivasan

H.J. Heinz II Professor of Management, Marketing and Information Systems

PHONE

412-268-8840

OFFICE

POS - Posner Hall - Room 385D

AREA OF EXPERTISE

Business Technologies
Marketing

EDUCATION

University of California-Los Angeles - Ph D (Management) - 1986
XLRI - MBA (Marketing/Finance) - 1980
University of Madras - BA (Engineering) - 1978

PUBLICATIONS

  • Crowdsourcing New Product Ideas under Consumer Learning

    (author(s): Yan Huang, Param Singh, Kannan Srinivasan) Management Science 60(9), 2014

  • Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls

    (author(s): Timothy Derdenger, Kannan Srinivasan, Kevin Chung) Marketing Science 32(2), 2013; 271-293

  • Crowdsourcing Blockbuster Ideas: A Dynamic Structural Model of Ideation

    (author(s): yan huang, Param Singh, Kannan Srinivasan) International Conference of Information Systems, 2011

  • A Position Paradox in Sponsored Search Auctions

    (author(s): Kannan Srinivasan, Kinshuk Jerath, L. Ma, Y. Park) Marketing Science, 2011

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WORKING PAPERS

  • A Structured Analysis of Unstructured Big Data Leveraging Cloud Computing

    (author(s): Xiao Liu, Param Singh, Kannan Srinivasan)

  • Setting Overdraft Fees in the Presence of Mobile Alerts Using Consumer Financial Transaction Data

    (author(s): Xiao Liu, Alan Montgomery, Kannan Srinivasan)

  • Strategic Analysis of User Generated Content: Competitive Resp;onses of Pricing, Advertising and Product Premium to Consumer Reviews

    (author(s): Kannan Srinivasan, B. Jun)

UNIVERSITY SERVICE

  • TEPPER MBA ELLIOTT D. SMITH AWARD, (2009 - 2010)
  • TEPPER MBA EDUCATIONAL AFFAIRS, (2008 - 2009)
  • TEPPER EXECUTIVE EDUCATION ADVISORY, (2007 - 2008)
  • TEPPER DEAN'S POLICY ADVISORY, (2006 - 2007)
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CONSULTING

  • ABB (January 2002 - 2002)
  • Fujitsu (January 2002 - 2002)
  • Kraft Foods (January 2002 - 2002)
  • Management Science Associates (January 2002 - 2002)
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PROFESSIONAL ACTIVITIES

  • Co-Chair, SICS Conference (2011 -)
  • Associate Editor, Management Science (January 2002 -)
  • Area Editor, Marketing Science (January 2002 -)
  • Member, Senior Advisory Committee to the Dean (2002 -)
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COURSES TAUGHT

  • Analytical and Structural Marketing Models (47744)
    2015 Mini 4 Section: A
    2014 Mini 4 Section: A
    2013 Mini 4 Section: A
    2012 Mini 4 Section: A
    2010 Mini 4 Section: A
    2009 Mini 4 Section: A
    2008 Mini 4 Section: A
    2007 Mini 4 Section: A
    2006 Mini 4 Section: A
  • Marketing Management (45730)
    2014 Mini 2 Section: A, B
    2013 Mini 2 Section: A, B
    2012 Mini 2 Section: A, B, C
  • Marketing Management (45720)
    2011 Mini 2 Section: A, B, C
    2010 Mini 2 Section: A, B, C
    2010 Mini 3 Section: A, B, C
    2009 Mini 3 Section: A, B, C
    2008 Mini 3 Section: A, B
    2007 Mini 3 Section: A, B
    2006 Mini 3 Section: A, B
Kannan Srinivasan