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Fields of Study
Our Philosophy &
Assistant Professor of Marketing
(author(s): Kaifu Zhang, Miklos Sarvary)
(author(s): Kaifu Zhang)
Marketing Science 31(6), 2012; 980-994
(author(s): Kaifu Zhang, Theodoros Evgeniou, V Padmanabhan, Emile Richard)
Marketing Science 31(3), 2012; 433-447