Kaifu  Zhang

Assistant Professor of Marketing

Areas of Expertise



INSEAD - Ph D (Management) - 2012
Tsinghua University - BS (Computer Science) - 2007


  • Breaking Free of a Stereotype: Should a Domestic Brand Pretend to be a Foreign one?

    Marketing Science

  • Differentiation with User Generated Content

    (author(s): Kaifu Zhang, Miklos Sarvary) Management Science

  • Contextual Advertising

    (author(s): Kaifu Zhang) Marketing Science 31(6), 2012; 980-994

  • Content Contributor Management and Network Effects in a UGC Environment

    (author(s): Kaifu Zhang, Theodoros Evgeniou, V Padmanabhan, Emile Richard) Marketing Science 31(3), 2012; 433-447

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Awards and Honors

Management Science Distinguished Service Award (2013)
Sasakawa Young Leaders Fellowship (2012)
Winner, Shankar-Spiegel Dissertation Proposal Competition (2011)
AMA-Sheth Consortium (2010)
INSEAD Doctoral Fellowship (2007)
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Kaifu Zhang