Peter Boatwright
Allan D. Shocker Professor of Marketing and New Product Development; Director of the Integrated Innovation Institute
Download Hi-res PhotoEducation
- University of Chicago - Ph D - 1998
- University of Chicago - MBA - 1997
- University of Wisconsin (Madison) - MS - 1993
- Wheaton College - BS - 1990
Publications
- Bayesian analysis of color preferences: An application for product and product line design
(author(s): Seth Orsborn, Patrick Choi, Peter Boatwright)
Wiley / Color Research and Application 41(5), 2016; 445-456 - Curvature from all angles: A Review and Implications for Product Design
Psychology of Design: Creating Consumer Appeal(author(s): Tanuka Ghoshal, Peter Boatwright, Malika Malka)
Routledge, 2015; Chapter 7 - Continuous Visual Conjoint: Discovering Novel Design Directions that Align with User Preferences
(author(s): Seth Orsborn, Jonathan Cagan, Peter Boatwright)
Industrial Design Society of America / Innovate, 2015; 54-56 - Experiential Conjoint Analysis: An Experience-Based Method for Eliciting, Capturing, and Modeling Consumer Preference
(author(s): Noah Tovares, Peter Boatwright, Jonathan Cagan)
Journal of Mechanical Design 136(10), 2014 - Multiple Reference Points in Sequential Hedonic Evaluation: An Empirical Analysis
(author(s): Tanuka Ghoshal, Eric Yorkston, Joseph Nunes, Peter Boatwright)
Journal of Marketing Research - Capturing Consumer Preference Through Experiential Conjoint Analysis
(author(s): Noah Tovares, Jonathan Cagan, Peter Boatwright)
IDETC – Design Theory and Methodology Conference, 2013 - Better design by leveraging marketing and engineering tools
(author(s): Seth Orsborn, Peter Boatwright, Jonathan Cagan)
Proceedings of the 2013 Industrial Design Society of America Annual Educators Conference, 2013 - A Satisficing Choice Model
(author(s): Peter Stuettgen, Peter Boatwright, Robert Monroe)
INFORMS / Marketing Science 31(6), 2012; 878-899 - What's in a "Name"? Impact of Use of Customer Information in E-Mail Advertisements
(author(s): Sunil Wattal, Rahul Telang, Tridas Mukhopadhyay, Peter Boatwright)
Information Systems Research 23(3), 2012; 679-697 - Common Value Vs. Private Value Categories In Online Auctions: A Distinction Without A Difference?
(author(s): Peter Boatwright, Sharad Borle, Joseph Kadane)
Decision Analysis 7(1), 2010; 86-98 - A Step by Step Process to Build Valued Brands
(author(s): Peter Boatwright, Jonathan Cagan, Dee Kapur, Al Saltiel)
Journal of Product and Brand Management 18(1), 2009; 38-49 - Quantifying Aesthetic Form Preference In A Utility Function
(author(s): Seth Orsborn, Jonathan Cagan, Peter Boatwright)
Journal Of Mechanical Design 131(6), 2009 - The Dirt on Bikes: An Illustration of CART Models for Brand Differentiation
(author(s): Jiang Lu, Joseph Kadane, Peter Boatwright)
Journal of Product and Brand Management 17(5), 2008; 317-326 - A Methodology For Creating A Statistically Derived Shape Grammar Composed Of Non-Obvious Shape Chunks
(author(s): Seth Orsborn, Jonathan Cagan, Peter Boatwright)
Research In Engineering Design 18(4), 2008; 181-196 - Identifying Product Shape Relationships Using Principal Component Analysis
(author(s): Seth Orsborn, Peter Boatwright, Jonathan Cagan)
Research In Engineering Design 18(4), 2008; 163-180 - Should Consumers Use The Halo To Form Product Evaluations?
(author(s): Peter Boatwright, Ajay Kalra, Wei Zhang)
Management Science 54(1), 2008; 217-223 - Reviewing The Reviewers: The Impact Of Individual Film Critics On Box Office Performance
(author(s): Peter Boatwright, Suman Basuroy, Wagner Kamakura)
Qme-Quantitative Marketing And Economics 5(4), 2007; 401-425 - Deconstructing Each Item's Category Contribution
(author(s): Kirthi Kalyanam, Sharad Borle, Peter Boatwright)
Marketing Science 26(3), 2007; 327-341 - Conjugate Analysis Of The Conway-Maxwell-Poisson Distribution
(author(s): Joseph B. Kadane, Galit Shmueli, Thomas P. Minka, Sharad Borle, Peter Boatwright)
Bayesian Analysis 1(2), 2006; 363-374 - Is Silence Golden? An Inquiry Into The Meaning Of Silence In Professional Product Evaluations
(author(s): Wagner A. Kamakura, Suman Basuroy, Peter Boatwright)
Qme-Quantitative Marketing And Economics 4(2), 2006; 119-141 - The Timing Of Bid Placement And Extent Of Multiple Bidding: An Empirical Investigation Using Ebay Online Auctions
(author(s): Sharad Borle, Peter Boatwright, Joseph Kadane)
Statistical Science 21(2), 2006; 194-205 - Models Of Multi-Category Choice Behavior
(author(s): PB Seetharaman, S Chib, A Ainslie, Peter Boatwright, T Chan, S Gupta, Nitin Mehta, V Rao, A Strijnev)
Marketing Letters 16(4-Mar), 2005; 239-254 - The Effect Of Product Assortment Changes On Customer Retention
(author(s): S Borle, Peter Boatwright, Joseph Kadane, JC Nunes, G Shmueli)
Marketing Science 24(4), 2005; 616-622 - A Useful Distribution For Fitting Discrete Data: Revival Of The Conway-Maxwell-Poisson Distribution
(author(s): G Shmueli, TP Minka, Joseph Kadane, S Borle, Peter Boatwright)
Journal Of The Royal Statistical Society Series C-Applied Statistics 54, 2005; 127-142 - The Role of Retail Competition, Demographics, and Account Retail Strategy as Drivers of Promotion Sensitivity
(author(s): Peter Boatwright, Sanjay Dhar, Peter Rossi)
Quantitative Marketing and Economics, 2004; 169-190 - Incidental Prices And Their Effect On Willingness To Pay
(author(s): JC Nunes, Peter Boatwright)
Journal Of Marketing Research 41(4), 2004; 457-466 - A Mixture Model For Internet Search-Engine Visits
(author(s): R Telang, Peter Boatwright, Tridas Mukhopadhyay)
Journal Of Marketing Research 41(2), 2004; 206-214 - A Model Of The Joint Distribution Of Purchase Quantity And Timing
(author(s): Peter Boatwright, S Borle, Joseph Kadane)
Journal Of The American Statistical Association 98(463), 2003; 564-572 - A Bayesian Model For Prelaunch Sales Forecasting Of Recorded Music
(author(s): J Lee, Peter Boatwright, WA Kamakura)
Management Science 49(2), 2003; 179-196 - Incidental Prices And Their Effect On Consumer Willingness To Pay
(author(s): JC Nunes, Peter Boatwright)
Advances In Consumer Research, Volume Xxix 29, 2002; 528-528 - Pricey Encounters
(author(s): JC Nunes, Peter Boatwright)
Harvard Business Review 79(7), 2001; 18- - Reducing Assortment: An Attribute-Based Approach
(author(s): Peter Boatwright, JC Nunes)
Journal Of Marketing 65(3), 2001; 50-63 - Account-Level Modeling For Trade Promotion: An Application Of A Constrained Parameter Hierarchical Model
(author(s): Peter Boatwright, R McCulloch, P Rossi)
Journal Of The American Statistical Association 94(448), 1999; 1063-1073 - Reducing Item Selection At An Online Grocer: Which Categories To Cut And Why
(author(s): JC Nunes, Peter Boatwright)
Advances In Consumer Research, Vol 26 26, 1999; 419-420
Working Papers
- The Cover Story: When do Ambient Product Cues like External Packaging Aesthetics Influence Product Evaluations?
(author(s): Tanuka Ghoshal, Peter Boatwright, Jonathan Cagan)
- The Perfect Storm: Using Snowstorms to Analyze the Effect of Theatrical Attendance on the Demand for Subsequently Released DVDs
(author(s): Patrick Choi, Peter Boatwright, Michael Smith)
Awards and Honors
- CBI - Carnegie Bosch Chair (2013)
- CBI - Carnegie Bosch Junior Chair (2012)
University Service
- Ideate Advisory Board, Committee Member, Attend board meetings (2015 - )
- Strategic Planning Working Committee, Committee Member (2017 - 2017)
- Strategic Planning, Experience Committee, Committee Chair, Gather, analyze information. Discuss, evaluate, recommend actions. (2016 - 2017)
- University Promotion and Tenure Committee, Committee Member, Review tenure cases at university level (2016 - 2017)
- Basecamp IVB faculty presenter, Student Event - Presentation (2016 - 2016)
- Bosch dinner, Attendee, Meeting (2016 - 2016)
- CBI Governing Board, Attendee, Meeting (2016 - 2016)
- Attendee, Graduation (2016 - 2016)
- Dean Evaluation Committee, Committee Member, Member of committee for the dean's 5th year reappointment (2016 - 2016)
- Tepper Alumni Office, Guest Speaker, Guest Speaker at Alumni event in NYC (2016 - 2016)
- Strategic Plan for Research, Creativity, Innovation, and Entrepreneurship, Co-Chair of Innovation and Entrepreneurship Sub-committee, Conduct town halls, focus groups, interviews with stakeholders on and off campus - analyzing, synthesizing input into recommendations/report (2014 - 2015)
- B Rutledge Building Committee, Committee Member, Participate in building meetings and evaluate materials, voice ideas and concerns (2014 - 2015)
- Marketing Faculty Hiring, Committee Chair (2014 - 2014)
Consulting
- Penske (April 2017 - April 2017)
- Menard (October 2016 - October 2016)
- Welspun (May 2016 - July 2016)
- Penske (December 2013 - December 2013)
- Paylink Service, LLC (2011 - 2012)
- GlaxoSmithKline (2011 - 2011)
- MSA (2011 - 2011)
- Philips Respironics (2011 - 2011)
- GlaxoSmithKline (2010 - 2010)
- Medrad (2010 - 2010)
- MSA (2009 - 2009)
- MSA (2008 - 2008)
- Dormont Manufacturing (2006 - 2008)
- International Truck (2004 - 2008)
- Bayer Materials (2006 - 2007)
- Apple Computer (2006 - 2006)
- Respironics (February 2005 - February 2005)
- Kraft Foods (1994 - 1996)
- Motorola (1995 - 1995)
- WestGroup (1993 - 1993)
- Exxon Chemical (January 1993 - January 1993)
- Automotive Directions (1992 - 1992)
- Bureau of Labor Statistics (1992 - 1992)
- University of Wisconsin, Dept. of Wildlife & Ecology (1992 - 1992)
Professional Activities
- Editorial Review Board Member, Marketing Science (2012 - 2015)
- Member, Yellowstone Alliance Adventures, Board of Directors (January 2004 - 2008)