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Fields of Study
Our Philosophy &
Carnegie Bosch Professor of Marketing; Co-Director, Integrated Innovation Institute
(author(s): Tanuka Ghoshal, Eric Yorkston, Joseph Nunes, Peter Boatwright)
Journal of Marketing Research
(author(s): Peter Stuettgen, Peter Boatwright, Robert Monroe)
INFORMS / Marketing Science 31(6), 2012; 878-899
(author(s): Sunil Wattal, Rahul Telang, Tridas Mukhopadhyay, Peter Boatwright)
Information Systems Research 23(3), 2012; 679-697
(author(s): Peter Boatwright, Sharad Borle, Joseph Kadane)
Decision Analysis 7(1), 2010; 86-98