The Center for Marketing Technology and Information was created to focus on cutting-edge marketing practices. Marketing has seen a significant transformation over the last decade. Communications vehicles have changed from television and print to web and consumer-initiated communication systems. Facebook, Twitter and other innovations have led to far more complex communication strategies required of firms. Online shopping has led to rapid growth of customer databases and the uses of advanced data-mining techniques to tap the information available in these databases. Mobile technology linked to smart phones is changing when and how firms will try to influence consumers and customers.
The center works with the broader university community and firms to develop knowledge and practices to assist in the rapidly evolving field of marketing. By having experts at the university and the Tepper School in data mining, graphical interfaces, mobile communications and organizational design, the center serves as a nexus to link these various disciplines with practitioners, students and other academics to understand and drive new concepts and approaches to marketing.
The center conducts research focused on marketing technology and information within the changing real-world marketing environment.
Led by Robert Blattberg, Ph.D., the Timothy W. McGuire Distinguished Service Professor of Marketing at the Tepper School of Business, the center works to bring together marketers to discuss new innovations in the marketing technology field and forecast their impact in the future marketplace. Conferences held by the center endeavor to bring leading minds together and explore new ideas and directions.
The center connects Tepper School faculty, researchers and professionals around the world to study the impact of emerging technologies, marketing methodologies and other pertinent issues to marketing technology and information with professionals around the world.
Contact the Executive Director
Executive Director of the Center for Marketing Technology and Information
Timothy W. McGuire Distinguished Service Professor of Marketing
Tepper School of Business, Carnegie Mellon University
5000 Forbes Avenue
Pittsburgh, PA 15213