Course Page

Introduction to Design Thinking & Practice

Course Number:

45694


Faculty

Tim Cunningham, tc05@andrew.cmu.edu


Program

MBA


Concentrations

General


Course Description

What is Design Thinking?   Design thinking is a discipline that uses the designer?s sensibility and methods to match people?s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity. Tim Brown   Design has its own distinct ?things to know, ways of knowing them, and ways of finding out about them.?  Nigel Cross  Design thinking is the application of integrative thinking to the task of resolving the conflict between reliability and validity, between exploitation and exploration, and between analytical thinking and intuitive thinking. Both ways of thinking require a balance of mastery and originality. Roger Martin  The natural sciences are concerned with how things are? Design, on the other hand, is concerned with how things ought to be... Everyone designs who devises courses of action aimed at changing existing situations into preferred ones. Herbert Simon  Objectives In this course, you will learn about:  ? The techniques designers use to approach ill-defined problems ? The value of user centered design in the context of Jobs to be done ? The ways design can be used to create successful value propositions  After successfully completing this course, you will be able to: ? Recognize the value of design and utilize it effectively ? Understand how designers? approach problems ? Identify opportunities to use design thinking, visual representation, and prototyping

Format

Lecture: 100min/wk and Recitation: 50min/wk


Pre-requisites

None