Course Page

Marketing Management

Course Number:

45730


Faculty

Kannan Srinivasan, kannans@andrew.cmu.edu


Alan Montgomery, alm3@andrew.cmu.edu


Timothy Derdenger, derdenge@cmu.edu


Program

MBA


Concentrations

Required


Course Description

This course provides an introduction to the field of marketing and experience in analyzing situations that marketing managers encounter. The course emphasizes marketing principles, analysis and strategy. Topics include marketing management, buyer behavior, product policy, pricing, distribution, advertising and promotion and competitive strategy. Concepts are applied through case studies, client presentations and the development of individual/team marketing plans.  

 


Format

Lecture: 100min/wk and Recitation: 50min/wk


Pre-requisites

None