This course focuses on best practices in written communication for business people in managerial and executive positions. Students will learn how to: target decision-making audiences at all corporate levels with precise, problem-solving language; write effective email that encourages results; create short reports that make a work process transparent; develop a direct style that conveys an authoritative and reader-friendly tone; create charts and graphs that are precise and clear at a glance; and use simple design/layout strategies that make a document more action-oriented.
Students will complete weekly written assignments of varying lengths. The course is an excellent follow up to the communications courses in interpersonal and presentation strategies and is suitable for students at all writing levels. Students will be graded on mastery of best practices, class attendance, and peer critiques. (2013)
Lecture: 100min/wk and Recitation: 50min/wk