Course Page

Brand Strategy

Course Number:

45832


Faculty

Lloyd Corder, lcorder@andrew.cmu.edu


Program

MBA


Concentrations

Marketing


Course Description

This course covers why brands are important, what they represent to consumers, how companies currently manage their brands, and strategies for creating and sustaining brand equity.  (6/13-LC)


Format

Lecture: 100min/wk and Recitation: 50min/wk


Pre-requisites

45730