For any company today, the protection of its intellectual property assets (patents, copyrights, trademarks, trade secrets) has become of such importance that failure perils the company’s very existence. With globalization of commerce, that protection must be pursued both within and outside the United States. The course will examine intellectual property assets from the perspective of how they are created; how they are protected ; and how their value is exploited to create value.
A basic requirement for any company to communicate with present and potential customers and distribute its products (whether those products are distributed electronically or through more conventional means) is the use of the internet including specifically designed web sites. Too often the application of “old” laws to internet commerce plus the existence of laws and regulations implemented specifically to impact internet commerce are not recognized by managers implementing internet product distribution.
The purposes of this course are to provide an overview of how internet commerce is regulated; choices that managers must make in how to distribute globally their company’s products through the internet; to weigh the legal consequences of those choices from tax consequences to risk of suit to application of European Union regulations; how to both protect and utilize created intellectual property rights; and to avoid infringing on intellectual property rights of others. (10/12-DT)
Lecture: 100min/wk and Recitation: 50min/wk