Strategy, Business Technologies
The goal of this course is to study the strategic role of information technology (IT) in businesses today. IT not only commands more than a third of firm capital budgets, it also is a major driver of business successes and failures. It is now clear that the road to the digital transformation of businesses unleashed by the Internet and Web will remain bumpy. Some will win big; others may lose it all. Who will win? How do we take advantage of IT? In this course, we address three issues related to these questions.
1. IT and Business Strategy: What is the role of IT in Business Strategy?
2. Digital Goods Business: What is the nature of competition in digital goods market?
3. IT and Firm Boundary: How does IT change Firm Boundary?
Our main objective is to understand the myriad linkages between IT and business strategy. We want to know how to align IT with business strategy?
How does IT transform business processes? What are the implications of IT outsourcing / crowd sourcing? Which IT investments are appropriate?
The bulk of class assignments are team-based. They include case analyses and a team presentation. The balance of the course grade will be determined by class participation and quizzes. This course has no prerequisites.
Lecture: 100min/wk and Recitation: 50min/wk