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Marketing Project Robotics Institute

Course Number:



John Mather,





Course Description

45-937 – Robotics Institute

Project Course Description

Summer Term – 2016

12 Units – Minis 5 and 6


AGVs (autonomous/automated guided vehicles) is a significant and developing world market within the robotics industry.  Most of the AGVs are custom developed and manufactured.  They are priced at $100,000 or more, or $10,000 or less.  There is not a standard AGV vehicle in the market.  The question is whether or not there is a market entry point for such an AGV in a mid-point price range.


This project would define, evaluate and propose a U.S. market point for the development of a suitable AGV.  There would be three phases to the project:


  1. Description of the macro AGV market including recent history, size, growth, participants, manufacturers, existent robots and future directions;


  2. Evaluation of AGVs, manufacturers and application s in terms of present market structure and future opportunities;and,


  3. Ranking of best opportunities and profiling of the chosen market entry point for the design and development of a Robotics Institute AGV.


This will be a Marketing elective, however, the Core marketing course is not a prerequisite.  This will be an opportunity to learn and be involved in a rapidly emerging industry that will have significant and far reaching effect on the global society and environment.


A project team of up to 12 individuals is planned.  Class meeting time will be determined among the enrolled class participants.  Questions can be directed to Dr. John Mather (



Lecture: 100min/wk and Recitation: 50min/wk