45-937 – Robotics Institute
Project Course Description
Summer Term – 2016
12 Units – Minis 5 and 6
AGVs (autonomous/automated guided vehicles) is a significant and developing world market within the robotics industry. Most of the AGVs are custom developed and manufactured. They are priced at $100,000 or more, or $10,000 or less. There is not a standard AGV vehicle in the market. The question is whether or not there is a market entry point for such an AGV in a mid-point price range.
This project would define, evaluate and propose a U.S. market point for the development of a suitable AGV. There would be three phases to the project:
- Description of the macro AGV market including recent history,
size, growth, participants, manufacturers, existent robots and future
- Evaluation of AGVs, manufacturers and application s in terms of present market structure and future opportunities;and,
- Ranking of best opportunities and profiling of the chosen market
entry point for the design and development of a Robotics Institute AGV.
This will be a Marketing elective, however, the Core marketing course is not a prerequisite. This
will be an opportunity to learn and be involved in a rapidly emerging
industry that will have significant and far reaching effect on the
global society and environment.
A project team of up to 12 individuals is planned. Class meeting time will be determined among the enrolled class participants. Questions can be directed to Dr. John Mather (firstname.lastname@example.org).
Lecture: 100min/wk and Recitation: 50min/wk