This course covers a range of analytical techniques and problem solving
tools in strategy. The course is designed to help students develop the
ability to comprehensively analyze a business case and to present their
findings in a rigorous and compelling fashion.
Included in course are the methods associated with Industry Structural
Analysis (buyer supplier bargaining power, industry rivalry, and product
substitutes); analytic techniques from Sustainability Analysis (Red Queen; long, standard, and fast cycle strategies); approaches associated with experience curve, product portfolio management, and supply chain strategies; and methods helpful in new market development (Blue Ocean).
Special attention is placed on skills that are useful in making sense out of complexity, as well as the ability to present strong analytical findings in a compelling way. Students will be asked to critique analytical approaches, prepare analysis of business cases, and present their findings to the class. (11/12-JW)
Lecture: 100min/wk and Recitation: 50min/wk