Strategy, Business Technologies
This course is about the art of invention and the strategic use of technologies that can help corporations in crisis or corporations that need to improve their competitive position. We will analyze case-studies of corporations in crisis (of various kinds) and learn how to rationally utilize new or existing technology as a leveraging tool for recovery. The course is appropriate for the budding entrepreneur inside or outside an existing corporation and will focus on developing a new idea to solve existing problems.
Different kinds of corporations have different drivers and different criteria for success. These criteria can include increasing top line or bottom line revenues by the novel introduction of technology. The goals of using new technology are many: reducing product costs, increasing product novelty or usefulness, reducing or increasing job positions, increasing sales or increasing pricing power. However, in the end, the idea is to spend less money to get magnified results.
The following topics will be addressed in lectures: (i) causes of corporate crisis, (ii) identifying bottlenecks to corporate success, (iii) the art of invention, (iv) applications and examples of high technology (v) integrating a new inventions and technology into the corporate structure and (vi) measuring success. Many kinds of different technologies will be considered and will include: robotics (applications), advanced medicine, novel energy technology, mobile computing, advances in manufacturing (process and product) and forms of financial invention.
The assignments will give the students a chance to explore available technologies in new applications as well as inventing new applications to solve existing problems. The format of the assignments will be short reports with an emphasis on analysis.
An innovative aspect of this class is that it takes full advantage of Carnegie Mellon’s strength in research on the development of manufacturing technology as well as on the management of the technology. Important developments from Carnegie Mellon’s Robotics Institute and College of Engineering will be used throughout the course to illustrate state-of-the-art applications.
Lecture: 100min/wk and Recitation: 50min/wk