Course Page

Marketing Research

Course Number:

46832


Program

MBA


Concentrations

MPD


Course Description

This course focuses on how to design, conduct, analyze and present a primary marketing research project completed by individual class students and/or teams.  By learning about both the practical “art” and “science” of running a survey, conducting a focus group, administering an experiment or similar methodology, students build valuable, transferable skills that can be used in product development, operations, human resources, leadership and many other areas throughout their careers.(LC 10/13)


Format

Lecture: 100min/wk and Recitation: 50min/wk


Pre-requisites

None