Course Page

Product and Brand Management

Course Number:

46833


Faculty

John Lankford, john6@andrew.cmu.edu


Program

MBA


Concentrations

MPD


Course Description

In this course, you will progress through a series of roles, from product assistant to group product manager/marketing VP, that give you the opportunity to experience what it is like to do product and brand management. Through interactive lecture, case discussions and assignments, you will learn how to make strategic and tactical decisions, and to deal with market and internal situations that typically face product managers. The course will have an emphasis on consumer marketing, but will also address aspects of business-to-business marketing in preparing you to manage products and brand value.  (JL 10/13)


Format

Lecture: 100min/wk and Recitation: 50min/wk


Pre-requisites

None