Course Page

Behavioral Research on the Web

Course Number:

47751


Program

PHD


Concentrations

Marketing


Course Description

In this course you will learn what is involved in designing and implementing online behavioral research.  By the end of the course you will be able to program a behavioral experiment using Adobe Flash and publish the experiment on the web for use as a web or lab study. You will also understand the ethical considerations surrounding research on the web.

Format

Lecture: 100min/wk and Recitation: 50min/wk


Pre-requisites

None