This course is designed with two objectives in mind. First, the course provides an in-depth knowledge of many substantive topics in marketing that are amenable to economic modeling and analysis. This knowledge will, hopefully, help you to appreciate and critique some of the major streams of quantitative marketing research, and to develop your own research interests. Second, the course is designed to familiarize you with the mechanics of some key modeling paradigms in marketing so that you can have a hands-on experience with the economic modeling of marketing phenomena. This course will be useful for PhD students in Marketing, OM and IS even if they do not plan to conduct research in analytical modeling.
Lecture: 100min/wk and Recitation: 50min/wk