Today, we are bombarded by color media in many forms. In the competitive advertising world, the accurate reproduction of color in various media is both a challenge and a necessity. This course examines topics related to the use of color and its reproduction in a variety of media, including photography, print, television, cinema, the Internet. The course is divided into a classroom component and a lab component. Of prime importance are issues related to the successful specification, transfer, measurement, and application of color to maximize communication efficiency. The physical nature of light and properties of color will be reviewed, as will the perceptual and psychological aspects of color. The separation of color and the control parameters for optimum color realism will be examined.
Color will be considered in the context of many media including print, video, cinema, and the internet. Modern methods for managing color files to achieve consistent color appearance through different media will be an important focus of the course. This course examines the issues related to color reproduction and the methods by which consistent color appearance can be maintained across a variety of traditional and electronic media. Topics include: the physical nature of light and color, the perception and measurement of color; the capture, separation, and manipulation of color images. The course contains a laboratory component consisting of a series of in-depth exercises in Adobe PhotoShop giving students an opportunity to apply color correction and image manipulation techniques, and to become more adept at using this important software tool. Although this course is open to undergraduates of all class years, it is aimed at 3rd and 4th year students. No prerequisites. The course has been previously listed as number 70-164 and 70-641.