Course Page

Marketing

Course Number:

70381


Faculty

Hui Li, huil1@andrew.cmu.edu


Guofang Huang, gfhuang@andrew.cmu.edu


Program

Undergraduate Business


Concentrations

Marketing


Course Description

An introduction to the nature and fundamentals of marketing and consumer behavior. Topics include an analysis of the economic and psychological factors influencing buyer behavior, marketing research, market segmentation, and the development of marketing programs (new product, price, advertising and distribution decisions).

Format

Lecture: 160min/wk


Pre-requisites

None