This is an introductory course designed
primarily for undergraduates in the College of Fine Arts who want to create new
businesses, products, services, or thriving careers as independent artists.
Students can expect to develop an entrepreneurial mindset, learn how creative
firms and industries are structured, and build practical skills for finding,
evaluating and putting entrepreneurial opportunities into action. We will
analyze real world examples, for-profit and not-for-profit, from film, art,
architecture, fashion, music, media, theater, retail, and design. The class
will explore the core functional areas critical to building entrepreneurial
entities, including teams, ideation, marketing and sales, financial analysis,
and funding. Interdisciplinary teams will generate ideas and explore their
potential as viable businesses or sustainable not-for-profits. Lectures, guest
speakers, case studies, and exercises will also be integrated.
Lecture: 100min/wk and Recitation: 50min/wk