Course Page

International Marketing

Course Number:

70480


Faculty

Lloyd Corder, lcorder@andrew.cmu.edu


Program

Undergraduate Business


Concentrations

Marketing


Course Description

This course is designed to provide students with a basic understanding of global marketing opportunities, key issues, and strategies. It introduces the main characteristics of international markets and addresses the impact of global environmental factors (economic, social, legal, and cultural) on marketing decisions such as market entry, product development, pricing, promotion, and distribution. The objective of the course is to help students acquire knowledge of major international marketing concepts and develop cross-cultural sensitivities and skills that would enable them to identify, analyze, and solve international marketing problems.

Format

Lecture: 100min/wk and Recitation: 50min/wk


Pre-requisites

None