Forecasting is a critically important activity
for all firms. This course provides simple but powerful models that use readily
available purchasing data to capture underlying patterns in customer behavior.
More importantly, learn how to use these models to provide accurate forecasts
for what these customers will do in the future, as well as the right way to
think about modeling customer activity. Using this way of thinking, it is
possible to see that consistent behavioral patterns exist across different
marketing channels (e.g., offline, online and catalog) and even across
seemingly different domains (e.g., grocery and music). The tools are very
general in their applications and can also be used for various Decision Analysis
applications that manufacturing managers and consultants as well as information
technology professionals are often faced with.
Lecture: 100min/wk and Recitation: 50min/wk