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Global Electronic Markets

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Stephen Spear,


Undergraduate Economics


Minor in Innovation, Economics, and Entrepreneurship, B.A. in Economics, B.S. in Economics, B.S. in Economics and Statistics, B.S. in Economics and Mathematical Sciences, Additional Major in Economics, Additional Major in Economics and Statistics, Minor in Economics

Course Description

The information revolution brought about by the Internet is having a dramatic impact on the the organization of economic activity. Long-term contractual relationships that once governed corporate procurement are being dismantled as manufacturers use the Internet to market directly to the public. New transportation networks that used to simply move goods from point A to point B are evolving into dynamic inventory pipelines that allow manufacturers to track and even reroute shipments in real time. At the same time, individuals are making use of sophisticated search engines to comparison shop at a scale that would have been physically exhausting even five years ago. In the Economics of E-commerce, we will use the basic tools of economic analysis to understand how and why the changes in information technology are reshaping the economic landscape.


Lecture: 160min/wk


C. Shapiro and H.R. Varian, "Information Rules: A Strategic Guide to the Network Economy", Harvard Business Review Press, 1998.