Advanced Analytics for Marketing
Advance data-based marketing decision making to boost ROI.
The Carnegie Mellon Tepper School of Business Advanced Analytics for Marketing program provides the most powerful statistical approaches for understanding, predicting and prescribing marketing solutions spanning across mix and product line decisions. This program goes beyond foundational statistics by exploring a wide range of advanced models applied directly to problems and opportunities for marketing analysts and decision makers.
Effective organizations integrate functional teams for success. The Advanced Analytics for Marketing program will run in tandem with an Advanced Analytics for Operations Optimization track. Attend with colleagues from operations to develop capabilities across the organization. Learn More.