Advanced Analytics Certificate for Marketing

Advance data-based marketing decision making to boost ROI.

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DATES: Four course modules March - May 2017

LOCATIONS: A hybrid live online/onsite program (3 online modules, 1 onsite module).

The onsite module will be held at:

Carnegie Mellon University – Tepper School of Business
Executive Education
Pittsburgh, PA 15213

Advance your marketing ROI and strategic decision-making skills.

The Carnegie Mellon Tepper School of Business Advanced Analytics for Marketing Certificate program provides the most powerful statistical approaches for understanding, predicting and prescribing marketing solutions spanning across mix and product line decisions. This online and onsite, “blended” certificate program goes beyond foundational statistics by exploring  a wide range of advanced models applied directly to problems, opportunities for marketing analysts and decision makers.

Program Highlights

  • Descriptive models for segmentation, product development, and new market entry
  • Analytics techniques for predicting demand, share, marcom response rates, competitive response, promotional program return
  • Prescriptive models for optimizing marketing spend, mix decision making
  • Machine learning approaches for marketing decision support
  • Personal project and coach for applying program to company opportunity or problem

Key Takeaways

  • Deeper understanding of statistical models for marketing 
  • Increased confidence when and how to use advanced analytics
  • Translate  data science into marketing decisions 
  • Enhanced abilities to develop and manage capabilities in your company
  • Program Overview

    Today’s increasingly cluttered consumer environment demands advanced analytic proficiency just to keep pace. Recent years have ushered in unprecedented technological advances and an explosion of data, both gathered and stored. As more sophisticated analytical techniques make it possible to harness the power of data for better decision making, business leaders increasingly need a deeper understanding of how analytics impact business results. The Advanced Analytics Certificate for Marketing will take you to cutting-edge effectiveness through sharp focus on analytics and leadership within a unique live online/onsite format.

    Through interactive lectures by leading faculty and guest experts, personal coaching, case study, company visits and more, the Advanced Analytics Certificate program will boost both your quantitative analytic and managerial leadership skills, allowing you to lead your organization to greater heights of efficiency and effectiveness. And with a Carnegie Mellon certificate representing your professional accomplishment, you’ll be recognized as having a higher level of managerial competency ready to increase your impact.

    Key Objectives

    • Build superior analytic and managerial capabilities for enhanced planning, strategic decision-making and marketing performance.
    • Directly apply newly-acquired skills to real time organizational challenges with the support of a project coach.
    • Master the latest, state-of-the-art analytic tools and techniques to achieve and maintain competitive advantage.
    • Differentiate yourself professionally with a Carnegie Mellon Tepper School of Business Certificate.


  • Participants

    Marketing analysts and managers from marketing research, product and brand management, promotions, customer teams, forecasting and decision support.

    Advertising and Marketing consulting professionals from strategy, research, media and account management.

    Data Scientists interested in marketing specific applications of analytics models.

  • Fee and Terms

    Fee: The program fee of $9,800 per participant covers instruction, course materials, coaching, and most meals. A non-refundable $450 deposit will be invoiced at the time of registration. The balance of the program fee is due prior to the start of the program either in full or in three installments.

    Accommodation: Logistic details will be communicated to participants after registration. Cost of accommodation is not included in the program fee. Recommendations for local hotel options can be provided, however rooms reservations and transportation are the responsibility of the participant.

    Cancellation policy:

    • All requests to cancel must be received in writing.
    • Qualified substitutes for registration can be accommodated.
    • Cancellations forfeit the deposit fee.