Requirements for Ph. D. in Marketing

The Marketing Ph.D. program is organized into three tracks:

  • (I) Consumer Behavior
  • (II) Empirical Modeling
  • (III) Analytical Modeling

Often, two or more tracks are combined.

The courses that students take tend to organize into two categories: Courses for All Marketing Students and Courses Based on Track. The list below is just an example and course offerings change regularly. Make sure to consult your area representative about this.

Courses for All Marketing Students include:

  • Topics in Consumer Behavior 1
  • Topics in Consumer Behavior II

In order to succeed in the qualifying exam, these courses are recommended.

Courses Based on Track: Students typically do not take all of these courses, but rather select those that best fit their research interests.  Also, the set of courses for the two modeling tracks are the same because 1) empirical students increasingly formulate theory-based models and 2) theory/analytical students increasingly empirically test and validate their conclusions. 


Courses for Consumer Behavior Track


  • Human Judgment and Decision Making*
  • Social Psychology
  • Nonlinear Decision Models
  • Behavioral Economics
  • Emotion*
  • Experimental Research
  • Methods
  • Seminar in Unethical Behavior
  • Seminar in Organizational
  • Behavior
  • Experimental Design for Behavioral and Social  Science
  • Multivariate Data Analysis 

Courses for Empirical and Analytical Modeling Tracks


  • Marketing seminars, which include topics such as choice models, data analysis, game theory and structural marketing models
  • Contract Theory
  • Economics of Contracts
  • Game Theory
  • Game Theory Applications
  • Advanced Economic Analysis I and II
  • Econometrics I, II, III, IV
  • Microeconomics I, II
  • Macroeconomics I, II
  • Analytical and Structural Marketing Models
  • Bayesian Statistics in Marketing
  • Bayesian Theoretical Statistics 
 
  • Dynamic Structural Models
  • Machine Learning
  • Multivariate Data Analysis
  • Advanced Statistical Methods
  • Applied Bayesian Methods
  • Computational Methods of Economics
    Intermediate Statistics
  • Nonparametric Modeling and Econometrics
  • Regression Analysis
  • Statistical Computing
  • Time Series Analysis

 


Qualifying Exams

Consumer Behavior Track

 Students typically take three exams:

  • Marketing Breadth (Materials from Courses for All Marketing Students prepare you for this.)
  • Marketing Depth (Students pick a topic area and create a reading list. Exam questions are based on this list.)
  • Social and Decision Science Qualifier Exam (Courses indicated with an * prepare you for this exam.)

Empirical and Analytical Modeling and Tracks

Students typically take four exams:

  • Marketing Breadth (Materials from Courses for All Marketing Students prepare you for this.)
  • Marketing Depth (Students pick a topic area and create a reading list. Exam questions are based on this list.)
  • Microeconomics I & II
  • Either Econometrics or Game Theory