W.L. Mellon Speaker: Karen L. Larrimer
Karen L. Larrimer, executive vice president and chief customer officer at the PNC Financial Services Group, participated in the W.L. Mellon Speaker Series on February 9, 2016.
On January 25, 2016, Karen L. Larrimer was named head of Retail Banking and chief customer officer for the PNC Financial Services Group, effective July 1, 2016. Larrimer currently is executive vice president, chief customer officer, and chief marketing officer, responsible for overseeing customer experience strategies across all of PNC. She is also responsible for leading brand management, advertising and customer research corporate wide, as well as overseeing corporate communications. Additionally, Larrimer directs key Retail Banking functions including customer analytics and customer segmentation management.
Larrimer serves on the board of directors for the PNC Foundation, the Bank Administration Institute (BAI), Children’s Museum of Pittsburgh and Goodwill of Southwestern Pennsylvania and is also a trustee for Robert Morris University. Additionally, she serves on the board and the executive committee of United Way of Allegheny County.
Larrimer was recently named one of the Most Powerful Women in Banking by American Banker magazine. She is a graduate of Point Park University and completed the Carnegie Mellon University Center for Executive Education Leadership Program.