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Dr. Jeffrey Galak, Assistant Professor of Marketing, presented to alumni at Reunion 2013.
The unfortunate reality of human psychology is that we are seldom happy with the things that we have. Whether it be because of comparisons with our peers, or simply because of boredom, the things we once loved seem to lose favor with us over time. Dr. Galak discusses the psychological background of these problems and provide some remedies for how we can avoid them.