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Fields of Study
Our Philosophy &
Face-ism: How first impressions from faces bias our choices
Dr. Christopher Olivola, Assistant Professor of Marketing
Our success, as individuals and societies, depends on our ability to make wise social decisions about important interpersonal matters, such as the leaders we elect and the individuals we choose to trust. Nevertheless, human judgment and decision making are often biased by superficial cues and, consequently, so too are these important social decisions. In this webinar, Dr. Olivola will discuss research showing that people spontaneously draw inferences about the characteristics of others (their competence, their trustworthiness, etc.) from their facial appearances. He'll present evidence that these face-based social attributions can have important consequences, such as shaping the outcomes of elections and criminal trials.