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The Tepper School Brand

The goal of having branding standards is to provide practical guidelines for communicating and extending the school’s brand. It is important that the Tepper community understands and implements these guidelines, so that everyone who comes into contact with the Tepper brand – from prospective students in other countries to corporate recruiters who hire our graduates – has one common experience.

There are a core set of fundamental guidelines to which Tepper faculty, staff and students must adhere. The guidelines are aimed at protecting correct usage as well as consistent representation of the Tepper School of Business logo and affiliated school/department references.

The goal of this microsite is to provide practical instruction for communicating and extending the school’s brand. You are a brand ambassador. As such, you need the proper tools to support the brand. There are right ways and wrong ways to refer to, publish and design with our brand, its logo and associated references. It is important that the Tepper community understands and implements the guidelines, so that everyone who comes into contact with the Tepper brand – from prospective students in other countries to corporate recruiters who hire our graduates – has one common experience.

As you review this guide and support the nomenclature system that supports the Tepper School of Business, please be aware that the process is ongoing. This manual will evolve and be updated as we learn about practices that contribute to the school’s overall branding presence.

In the following pages, you will find several tools that provide recommendations for consistently presenting the Tepper School Brand within internal and external communications. These pages, except for "Working With The Tepper School's Marketing and Communications Department" are accessible to Andrew users via these password protected pages (username: "andrew\your andrew username" and password: "your andrew password", e.g. "andrew\jimmy" and "jimmy's andrew password"):

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In order to enhance the planning, design and monitoring of projects, a design request and tracking system is the required channel for requesting design support. This online design request service serves as the school's "air traffic control" for managing the flow of design projects.

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